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Renay M. Picard Vice President of Marketing  Basho Technologies  How one tech Marketer built and maintains a social community w/ limited budget and resources
CouncilTel Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Considerations for a  Successful Online Community Presented by:  Renay Picard, VP of Marketing Basho Technologies, Inc.
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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Challenge That’s the Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basho Technologies, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initial Startup of the Basho Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initial Startup of the Basho Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Launch Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch Plan ,[object Object],[object Object],[object Object],[object Object]
 
September 2006: Launch! ,[object Object],[object Object],[object Object],[object Object],[object Object]
September 2006: Launch! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
September 2006: Launch! ,[object Object],[object Object],[object Object],[object Object],[object Object]
September 2006: Launch! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Key Considerations & Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Investment and Measurement ,[object Object],[object Object],[object Object],Members 80/week 4,600 total Podcast subscribers 1,000 Podcast downloads 4-5,000/episode
What’s Next for the Basho Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis ,[object Object]
Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Suggested Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Basho Social Communication Strategy

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  • 2. Renay M. Picard Vice President of Marketing Basho Technologies How one tech Marketer built and maintains a social community w/ limited budget and resources
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  • 4. Key Considerations for a Successful Online Community Presented by: Renay Picard, VP of Marketing Basho Technologies, Inc.
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