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MAC201
ASSESSMENT 1 ADVICE




                      1
WEEK 3 NOW (AT THE
TIME I UPLOADED THIS!)
Nearly half way though this section of the module
By the time you complete your essay you should have hit the
100 hours point out of the 200 learning hours required for
this module




                                                              2
BY END OF WEEK 6
Students will have had around:
12 hours of lectures
5-6 hours of seminars
10+ hours of screenings
(+ any additional tutorial time arranged outside of class)
        TOTAL ~28 hours of contact time


By this date it is expected students will have done:
60+ hours of independent research
i.e. 10+ hours per week of reading/watching/researching
        TOTAL ~88 (28+60) hours of research




                                                             3
BY END OF WEEK 6
TOTAL ~88 (28+60) hours of research


That leaves 12 hours for writing, editing, proof-reading and
redrafting your essay.


This is the minimum effort expected of students on a degree


It is also an indication of the effort staff are expecting
students to have undertaken as part of their blended learning


Keep this in mind when it comes to your feedback




                                                                4
LET’S HAVE A LOOK AT
THE ASSESSMENT TASK




                       5
LET’S HAVE A LOOK AT
THE ASSESSMENT TASK
This assignment requires students to assess and critically
analyse one or two of the key issues, concepts or themes raised
in the Television Texts section of the module. The assignment
must address the above by paying specific reference to
examples drawn from one of the following formats (ie apply
concept to textual example) :

  – Broadcast news (eg The Channel 4 News)
  – Political discussion show (eg Question Time)
  – Current affairs (eg Newsnight)
  – The talk show (eg The Jeremy Kyle Show)
  – Documentary (eg The War You Don’t See)
  – Reality television (eg The X-Factor)
  – Lifestyle television (eg How to Look Good Naked)




                                                                  6
LET’S HAVE A LOOK AT
THE ASSESSMENT TASK
This assignment requires students to assess and critically
analyse one or two of the key issues, concepts or themes raised
in the Television Texts section of the module. The assignment
must address the above by paying specific reference to
examples drawn from one of the following formats (ie apply
concept to textual example) :

  – Broadcast news (eg The Channel 4 News)
  – Political discussion show (eg Question Time)
  – Current affairs (eg Newsnight)
  – The talk show (eg The Jeremy Kyle Show)            There are other TV
  – Documentary (eg The War You Don’t See)             examples you can
                                                       draw from. These
  – Reality television (eg The X-Factor)
                                                       are merely
  – Lifestyle television (eg How to Look Good Naked)   indicative. If in
                                                       doubt, consult the
                                                       module staff




                                                                            7
PUT SIMPLY
1 or 2 of these              1 of these
      IDEAS, CONCEPTS, ETC    TELEVISION FORMATS
      News values             Broadcast news
      Ideology
                              Political discussion shows
      Impartiality
                              Current affairs
      Public sphere
                              Talk shows
      Plurality
      Celebrity               Documentary

      Propaganda              Reality television
      Distortion              Lifestyle television
      ‘Dumbing down’
      Infotainment
      Discourse
      Neoliberalism
      Governmentality
      Etc, etc




                                                           8
PUT SIMPLY
1 or 2 of these              1 of these
      IDEAS, CONCEPTS, ETC    TELEVISION FORMATS
      News values             Broadcast news
      Ideology
                              Political discussion shows
      Impartiality
                              Current affairs
      Public sphere
                              Talk shows
      Plurality
      Celebrity               Documentary

      Propaganda              Reality television
      Distortion              Lifestyle television
      ‘Dumbing down’
      Infotainment
                             NB: you can use more than one
      Discourse
                             example from a given genre, eg.,
      Neoliberalism
                             Big Brother and X-Factor
      Governmentality
      Etc, etc




                                                                9
PUT SIMPLY
1 or 2 of these              1 of these
      IDEAS, CONCEPTS, ETC    TELEVISION FORMATS
      News values             Broadcast news
      Ideology
                              Political discussion shows
      Impartiality
                              Current affairs
      Public sphere
                              Talk shows
      Plurality
      Celebrity               Documentary

      Propaganda              Reality television
      Distortion              Lifestyle television
      ‘Dumbing down’
      Infotainment
                             Make sure you pick a concept that
      Discourse
                             fits the format you are looking at.
      Neoliberalism
                             For instance, news values can be
      Governmentality
                             applied to broadcast news or
      Etc, etc
                             current affairs content but less so
                             with reality TV




                                                                   10
FAQ BY STUDENTS
These questions emerged in 2011-12:


1. What is a concept?
2. What is the essay question?
3. Can I use any television programme?




                                         11
FAQ BY STUDENTS
1) What is a concept?
-   A concept
    -    a general notion or idea; conception.
    -    an idea of something formed by mentally
         combining all its characteristics or
         particulars; a construct.
     - a directly conceived or intuited object of
         thought
-   In this regard it might be one of the notions
    or ideas that have been mentioned or raised
    in the lectures or in the readings you have
    encountered on the module




                                                    12
FAQ BY STUDENTS
1) What is a concept?
-   Have a look in the module guide for each
    week and you’ll notice each week is
    prefaced with ‘Keywords’ (also on
    Sunspace in ‘Reading material’ section)
-   You will be familiar with this terminology
    from the academic journals you have been
    recommended throughout the module
     - Eg Harcup and O’Neill
-   These keywords are not all encompassing
    nor are they the only ideas addressed on
    the module.
-   If you have any doubts, ask a tutor




                                                 13
FAQ BY STUDENTS
2) What is the essay question?
-   There is no essay question; it’s an assessment
    task
-   This means you have to demonstrate you
    understand the issue in question and can apply
    it to an example
-   This type of skill is a ‘step-up’ from Level 1 and
    it requires successful students to be not only
    knowledgeable, but evaluative and critical
    through analysis
     -   If it makes is easier for you, try mentally
         reframing the task, eg., what are ‘news values’
         and what can they tell us about contemporary
         broadcast news production? How have news
         values changed over time and what’s the
         impact of these changes? Or ‘To what extent is
         the documentary style of Louis Theroux
         ideological?’




                                                           14
FAQ BY STUDENTS
3) Can I use any television programme?
-   Providing it is clearly defined as factual
    television and fits the list in the assessment
    task
-   It would be advisable to cover those national
    formats you have access to (eg it is expected
    that British students will be familiar with
    British examples, but international
    perspectives are welcome from overseas
    students)
-   There may be extra issues you will need to
    take into account if you use examples from
    another country
     -   Different broadcast codes or regulations
     -   Different cultural conventions
     -   Material taken out of context




                                                     15
SEE THE SAMPLE
ESSAYS
There are example essays on SunSpace
You might want to address a different television format, but it
should give you an idea of the level of quality required if you
expect to do well.




                                                                  16
AN EXAMPLE
One way to approach the assessment task is to do the following:
-   Define a concept
     -  The public sphere was a concept coined by Jurgen Habermas in … It
        has been employed to explain a number of issues …
-   Discuss its application
     -  The historical trajectory of the concept and its current applications.
        Where has it been used? Where has it been praised/critiqued? Who
        has commented on this work previously?
-   Attempt you own analysis/application
     - Show how this idea can be applied to an example, eg Question Time
       or The Wright Stuff etc. Be specific and detailed in the analysis
-   Summarize the merits or limits of the idea
     -   Are there problems with the idea or its application? What does the
         idea tell us about the contemporary media as a conduit for
         democratic discussion?




                                                                                 17
REMEMBER
We are looking for evidence that you understand the concept at
hand


The best essays will demonstrate evidence of wide ranging
knowledge (reading) and astute application of the concept to a
suitable example


2000-2500 words is quite a small word limit so the challenge will
be demonstrating that you know the issue or idea well enough
to not have to spend large tracts listing obvious information
-   E.g. there is no need for long lists of news values by Galtung
    & Ruge. Rather, a more sophisticated essay will be able to
    identify the salient points of their argument, perhaps by
    virtue of explaining more current debates around the
    subject, whilst being conscious of the criticisms and merits
    raised, while exploring this in the analysis




                                                                     18
PLAN OF ACTION
Many students should have been reading extensively by the end of
week 4.


From then, you will have just over 2 weeks until submission.


On the next slide I recommend you spend your time over that time
period


The expectation here is that you have undertaken ~50 hours of
background reading already so are comfortable with most of the key
debates (it generally takes 60-90 minutes to read a journal
article, depending on length)


I also expect you to be continuing on with your blended learning (it is a
key skill for employers that you can multitask, time manage, delegate
responsibilities, and work to concurrent deadlines)




                                                                            19
PLAN OF ACTION
     Approx. 10-16 hours needed
      Identify and                    Rough draft #2:               Proof-reading:
      gather resources:               ~ writing 2 hours             ~ 1 hour
      ~ reading 3 hours               ~ redraft 1 hour
      ~ notes 2 hours




Sketch out                Rough draft #1:                 Rough draft #3:
essay plan:               ~ writing 2 hours               ~ writing 2 hours
~ 500 words               ~ redraft 1 hour                ~ editing 1 hour
~ 1 hour


   NOW                                                                               SUBMISSION
   (Wk4)

                                    Cut-off point for
                      Week 5        advice from staff           Week 6




                                                                                                  20
                      end                                       end
ONE LAST THING…
Staff are willing to look at any essay plans/structures you
might have well in advance of the deadline


Students can expect staff to point them in the right direction
of relevant and appropriate reading material


Staff are not meant to be pre-marking rough drafts of essays


Staff are not obliged to look at any work that has been left to
the last minute (ie 3 days before submission)




                                                                  21

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Mac201 assessment1 advice 2012

  • 2. WEEK 3 NOW (AT THE TIME I UPLOADED THIS!) Nearly half way though this section of the module By the time you complete your essay you should have hit the 100 hours point out of the 200 learning hours required for this module 2
  • 3. BY END OF WEEK 6 Students will have had around: 12 hours of lectures 5-6 hours of seminars 10+ hours of screenings (+ any additional tutorial time arranged outside of class) TOTAL ~28 hours of contact time By this date it is expected students will have done: 60+ hours of independent research i.e. 10+ hours per week of reading/watching/researching TOTAL ~88 (28+60) hours of research 3
  • 4. BY END OF WEEK 6 TOTAL ~88 (28+60) hours of research That leaves 12 hours for writing, editing, proof-reading and redrafting your essay. This is the minimum effort expected of students on a degree It is also an indication of the effort staff are expecting students to have undertaken as part of their blended learning Keep this in mind when it comes to your feedback 4
  • 5. LET’S HAVE A LOOK AT THE ASSESSMENT TASK 5
  • 6. LET’S HAVE A LOOK AT THE ASSESSMENT TASK This assignment requires students to assess and critically analyse one or two of the key issues, concepts or themes raised in the Television Texts section of the module. The assignment must address the above by paying specific reference to examples drawn from one of the following formats (ie apply concept to textual example) : – Broadcast news (eg The Channel 4 News) – Political discussion show (eg Question Time) – Current affairs (eg Newsnight) – The talk show (eg The Jeremy Kyle Show) – Documentary (eg The War You Don’t See) – Reality television (eg The X-Factor) – Lifestyle television (eg How to Look Good Naked) 6
  • 7. LET’S HAVE A LOOK AT THE ASSESSMENT TASK This assignment requires students to assess and critically analyse one or two of the key issues, concepts or themes raised in the Television Texts section of the module. The assignment must address the above by paying specific reference to examples drawn from one of the following formats (ie apply concept to textual example) : – Broadcast news (eg The Channel 4 News) – Political discussion show (eg Question Time) – Current affairs (eg Newsnight) – The talk show (eg The Jeremy Kyle Show) There are other TV – Documentary (eg The War You Don’t See) examples you can draw from. These – Reality television (eg The X-Factor) are merely – Lifestyle television (eg How to Look Good Naked) indicative. If in doubt, consult the module staff 7
  • 8. PUT SIMPLY 1 or 2 of these 1 of these IDEAS, CONCEPTS, ETC TELEVISION FORMATS News values Broadcast news Ideology Political discussion shows Impartiality Current affairs Public sphere Talk shows Plurality Celebrity Documentary Propaganda Reality television Distortion Lifestyle television ‘Dumbing down’ Infotainment Discourse Neoliberalism Governmentality Etc, etc 8
  • 9. PUT SIMPLY 1 or 2 of these 1 of these IDEAS, CONCEPTS, ETC TELEVISION FORMATS News values Broadcast news Ideology Political discussion shows Impartiality Current affairs Public sphere Talk shows Plurality Celebrity Documentary Propaganda Reality television Distortion Lifestyle television ‘Dumbing down’ Infotainment NB: you can use more than one Discourse example from a given genre, eg., Neoliberalism Big Brother and X-Factor Governmentality Etc, etc 9
  • 10. PUT SIMPLY 1 or 2 of these 1 of these IDEAS, CONCEPTS, ETC TELEVISION FORMATS News values Broadcast news Ideology Political discussion shows Impartiality Current affairs Public sphere Talk shows Plurality Celebrity Documentary Propaganda Reality television Distortion Lifestyle television ‘Dumbing down’ Infotainment Make sure you pick a concept that Discourse fits the format you are looking at. Neoliberalism For instance, news values can be Governmentality applied to broadcast news or Etc, etc current affairs content but less so with reality TV 10
  • 11. FAQ BY STUDENTS These questions emerged in 2011-12: 1. What is a concept? 2. What is the essay question? 3. Can I use any television programme? 11
  • 12. FAQ BY STUDENTS 1) What is a concept? - A concept - a general notion or idea; conception. - an idea of something formed by mentally combining all its characteristics or particulars; a construct. - a directly conceived or intuited object of thought - In this regard it might be one of the notions or ideas that have been mentioned or raised in the lectures or in the readings you have encountered on the module 12
  • 13. FAQ BY STUDENTS 1) What is a concept? - Have a look in the module guide for each week and you’ll notice each week is prefaced with ‘Keywords’ (also on Sunspace in ‘Reading material’ section) - You will be familiar with this terminology from the academic journals you have been recommended throughout the module - Eg Harcup and O’Neill - These keywords are not all encompassing nor are they the only ideas addressed on the module. - If you have any doubts, ask a tutor 13
  • 14. FAQ BY STUDENTS 2) What is the essay question? - There is no essay question; it’s an assessment task - This means you have to demonstrate you understand the issue in question and can apply it to an example - This type of skill is a ‘step-up’ from Level 1 and it requires successful students to be not only knowledgeable, but evaluative and critical through analysis - If it makes is easier for you, try mentally reframing the task, eg., what are ‘news values’ and what can they tell us about contemporary broadcast news production? How have news values changed over time and what’s the impact of these changes? Or ‘To what extent is the documentary style of Louis Theroux ideological?’ 14
  • 15. FAQ BY STUDENTS 3) Can I use any television programme? - Providing it is clearly defined as factual television and fits the list in the assessment task - It would be advisable to cover those national formats you have access to (eg it is expected that British students will be familiar with British examples, but international perspectives are welcome from overseas students) - There may be extra issues you will need to take into account if you use examples from another country - Different broadcast codes or regulations - Different cultural conventions - Material taken out of context 15
  • 16. SEE THE SAMPLE ESSAYS There are example essays on SunSpace You might want to address a different television format, but it should give you an idea of the level of quality required if you expect to do well. 16
  • 17. AN EXAMPLE One way to approach the assessment task is to do the following: - Define a concept - The public sphere was a concept coined by Jurgen Habermas in … It has been employed to explain a number of issues … - Discuss its application - The historical trajectory of the concept and its current applications. Where has it been used? Where has it been praised/critiqued? Who has commented on this work previously? - Attempt you own analysis/application - Show how this idea can be applied to an example, eg Question Time or The Wright Stuff etc. Be specific and detailed in the analysis - Summarize the merits or limits of the idea - Are there problems with the idea or its application? What does the idea tell us about the contemporary media as a conduit for democratic discussion? 17
  • 18. REMEMBER We are looking for evidence that you understand the concept at hand The best essays will demonstrate evidence of wide ranging knowledge (reading) and astute application of the concept to a suitable example 2000-2500 words is quite a small word limit so the challenge will be demonstrating that you know the issue or idea well enough to not have to spend large tracts listing obvious information - E.g. there is no need for long lists of news values by Galtung & Ruge. Rather, a more sophisticated essay will be able to identify the salient points of their argument, perhaps by virtue of explaining more current debates around the subject, whilst being conscious of the criticisms and merits raised, while exploring this in the analysis 18
  • 19. PLAN OF ACTION Many students should have been reading extensively by the end of week 4. From then, you will have just over 2 weeks until submission. On the next slide I recommend you spend your time over that time period The expectation here is that you have undertaken ~50 hours of background reading already so are comfortable with most of the key debates (it generally takes 60-90 minutes to read a journal article, depending on length) I also expect you to be continuing on with your blended learning (it is a key skill for employers that you can multitask, time manage, delegate responsibilities, and work to concurrent deadlines) 19
  • 20. PLAN OF ACTION Approx. 10-16 hours needed Identify and Rough draft #2: Proof-reading: gather resources: ~ writing 2 hours ~ 1 hour ~ reading 3 hours ~ redraft 1 hour ~ notes 2 hours Sketch out Rough draft #1: Rough draft #3: essay plan: ~ writing 2 hours ~ writing 2 hours ~ 500 words ~ redraft 1 hour ~ editing 1 hour ~ 1 hour NOW SUBMISSION (Wk4) Cut-off point for Week 5 advice from staff Week 6 20 end end
  • 21. ONE LAST THING… Staff are willing to look at any essay plans/structures you might have well in advance of the deadline Students can expect staff to point them in the right direction of relevant and appropriate reading material Staff are not meant to be pre-marking rough drafts of essays Staff are not obliged to look at any work that has been left to the last minute (ie 3 days before submission) 21