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Creative thinking
1.
Creative design Shaping experiences
through creative thinking ROB MORRISON
2.
3.
HELLO
4.
ATTRIBUTES OF A
GREAT DESIGNER
5.
THE TECHNICIAN
6.
THE DECORATOR
7.
THE CONCEPTUALIST
8.
THE LAYOUT ARTIST
9.
GOOD DESIGNERS HAVE ALL
FOUR CHARACTERISTICS
10.
DESIGN RULES
11.
Rules can be
broken. But never ignored. DAVID JURY, TYPOGRAPHER
12.
NUMBER ONE DESIGN WHAT
PEOPLE NEED NOT WHAT THEY ASK FOR
13.
NUMBER TWO DESIGN IS
NOT DECORATION DESIGN IS HOW IT WORKS
14.
NUMBER THREE SIMPLICITY WHEN IN
DOUBT TAKE IT OUT
15.
Perfection is achieved
not when there is nothing left to add, but when there is nothing left to take away. ANTOINE DE SAINT EXUPÉRY
16.
NUMBER FOUR THINK LIKE
A CUSTOMER
17.
NUMBER FIVE DESIGN IN
FLOWS NOT SINGLE EXECUTIONS
18.
NUMBER SIX CONTEXT UNDERSTAND THE
ENVIRONMENT
19.
NUMBER SEVEN TARGET YOUR
DESIGN TO WHERE PEOPLE WANT TO BE NOT WHERE THEY ARE
20.
NUMBER EIGHT SPRUIK IT’S OK
TO SELL YOUR IDEA
21.
Design should never
say, ‘Look at me.’ It should always say, ‘Look at this.’ DAVID CRAIB
22.
NUMBER NINE IT’S OK
TO FAIL CREATIVITY NEEDS A SAFETY NET
23.
Do things that you’re
afraid of. KAYT JONES
24.
NUMBER TEN THE POWER
OF PROTOTYPING SHOW THEM THE MONEY
25.
NUMBER ELEVEN F!#CK PHOTOSHOP AND
SKETCH
26.
NUMBER TWELVE BLINK AND TRUST
YOUR FIRST INSTINCTS
27.
I’m a user
group of one. STEVE JOBS
28.
NUMBER 13 IT’S IN
THE DETAIL A HIGH QUALITY FINISH IMBUES TRUST
29.
NUMBER 14 GOOD DESIGN
STARTS TRENDS
30.
DEBUNKING DESIGN MYTHS
31.
BRAND IS NOT
A LOGO BRAND IS THE EXPERIENCE PEOPLE PERCEIVE OF YOUR BUSINESS
32.
CONTENT REALLY IS
DESIGN DESIGN REALLY IS CONTENT
33.
CAN SOMETHING BE
OVER DESIGNED? NO. THERE IS SIMPLY GOOD DESIGN AND BAD DESIGN
34.
THANKS
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