2. Introduction
• A number of people say that “if you build
it, they shall come” – but sadly in a world
packed with competition and marketing, this
isn’t always true.
• Advertising a radio station - is important if you
want to increase your listeners.
3. The Ideal Promotional Tactic?
• When advertising your station, there re two
routes you can take.
• In the event that you have a large budget you
can spend extremely large amounts of
finances on contracting a radio
• If you don’t have a huge budget, you need to
spend the money wisely.
4. Go Local
• Devoting time to your new Internet channel
could be as easy as texting and e-mailing
everybody you know locally.
• Posting on your personal Facebook profile and
requesting friends and family to
• Write to journals and newspapers to see if
some may are willing to display your work.
5. Increase your Presence
• Start a website specifically for your great new
radio station.
• Launch a Facebook fan page and update
regularly with your blog material.
• You can also post interesting content from
around the web and insidsider pics.
6. Big G
• Your web presence is going to take some
serious time to grow, but it’s worth every
moment.
• Being active in a wide range of different places
means that search engines like Google and
Yahoo will more likely display you in search
results.
7. Reach Out
• It’s not sufficient enough to only have a
Facebook fan page.
• It is important for you to connect with your
core audience
• If you do launch new features for your radio
station, ensure you announce them
throughout all your platforms.
8. Go Virtual
• There are loads of companies that could use a
radio station service.
• There also tons of other small, independent
radio stations out there, too.
• There is certainly strength in large numbers.
Create connections with people and see if you
can’t assist each other out.
9. Summary
• All of these things can help you promote your
innovative channel, but in the end it’s over to
you to find the offerings that are effective for
you.
• With a little time, effort, and devotion, it’s
probable you’ll begin to see your client count
go up and your anxiety about your radio
station becoming a success go down.