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What Does Marketing Really Do?

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Robert Pease
Robert Pease

An overview of a marketing model for early stage companies

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What Does Marketing Do? By Robert Pease June 27,2008 Really
Let’s dispel a few myths… Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations. - Wikipedia, June 26, 2008 ,[object Object],[object Object],[object Object]
A crash course on positioning… Chinese Gooseberry or Kiwifruit?
A Simple Model ,[object Object],[object Object],[object Object],[object Object]
Presence to Market (P2M) ,[object Object],[object Object],[object Object]
P2M In Action
Presence to Decision Makers (P2D) ,[object Object],[object Object],[object Object],[object Object],[object Object]
P2D in Action
Product Line Coverage ,[object Object],[object Object],[object Object],[object Object]
Win Ratio = $$$ ,[object Object],[object Object],[object Object]
Parting thought… ,[object Object],[object Object]

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