The document is a presentation by Robert Dempsey on marketing as a non-marketer. It recommends creating engaging content and distributing it across multiple channels to start conversations and bring people back to your website. It provides examples of using webinars, embedding videos and slides on blogs, and capturing email addresses to continue conversations through newsletters. The presentation emphasizes creating content people want and engaging with audiences across online channels.
13. Formula
• Create awesome content that people want
• Distribute it via many channels
• Engage your readers where the live online
• Bring those conversations back to your home base
• Get out and meet more people
• Content + Engagement = Marketing
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15. Example
• Daily blog posts
Twitter
• Hold a monthly webinar
Promote via the blog and social media
• Capture emails on signups; some sign up for newsletter
• Send follow-up email after webinar
Webinar materials
Poll
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16. Spread the Love
• Webinar materials - slides, video
Video
Blip.tv, Vimeo, Viddler
Embed in a blog post
Slides
Slideshare
Embed in blog post
Additional resources
Put them in the post too
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17. Future Connections
• Two options
Add all attendees to a list and email about future webinars
Only email newsletter subscribers
• Iʼm testing
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18. Take it Back
• Create awesome content that people want
• Distribute it via many channels
• Engage your readers where the live online
• Bring those conversations back to your home base
• Get out and meet more people
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