Mobile Marketing Strategy For 2013 And Beyond
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http://dempseymarketing.com/events/mobile-marketing-strategy-for-2013/ Find out how companies are doubling revenues, increasing transactions and getting more customers and clients in the doors using mobile marketing.
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Mobile Marketing Strategy For 2013 And Beyond
- 1. Mobile Marketing Strategy For 2013 And Beyond Robert Dempsey - Dempsey Marketing
- 2. What you can expect... • Lot’s of great information • Success stories • A plan of action you can begin implementing today • Interaction - questions from me and YOU! • Fun - and lot’s of it (seriously) • If you see a key... © 2013 Dempsey Marketing
- 3. © 2013 Dempsey Marketing
- 4. © 2013 Dempsey Marketing
- 5. © 2013 Dempsey Marketing
- 6. © 2013 Dempsey Marketing
- 7. Poll Do you have a mobile optimized site? ( Inquiring minds want to know! ) © 2013 Dempsey Marketing
- 8. © 2013 Dempsey Marketing
- 9. © 2013 Dempsey Marketing
- 10. © 2013 Dempsey Marketing
- 11. © 2013 Dempsey Marketing
- 12. Poll Would you rather take the long route or the short route to mobile success? ( Inquiring minds want to know this too! ) © 2013 Dempsey Marketing
- 13. © 2013 Dempsey Marketing
- 14. Robert Dempsey • CEO & Founder, Dempsey Marketing • B.A. Computer Science & MBA, Rollins College • Founded 3 Businesses - IT, Software, Marketing • PM & IT Certifications • National & International Speaker • Husband & Father © 2013 Dempsey Marketing
- 15. Areas of Specialization 1-800-921-1274 Lead Generation Websites Trifecta Marketing™ Campaigns • Marketing • Lead Generation • Marketing + Mobile • Product Launch • E-Commerce • Sales & Loyalty © 2013 Dempsey Marketing
- 16. Why This Is (SUPER) Important © 2013 Dempsey Marketing
- 17. © 2013 Dempsey Marketing
- 18. © 2013 Dempsey Marketing
- 19. © 2013 Dempsey Marketing
- 20. © 2013 Dempsey Marketing
- 21. © 2013 Dempsey Marketing
- 22. © 2013 Dempsey Marketing
- 23. © 2013 Dempsey Marketing
- 24. Mobile Use Tripled in Asia 2010 2012 % Change Africa 5.81% 14.85% 155.59% Asia 6.1% 17.84% 192.46% Europe 1.81% 5.13% 183.43% North America 4.71% 7.96% 69% Oceania 2.88% 7.55% 162.15% South America 1.46% 2.86% 95.89% Worldwide 3.81% 10.01% 162.73% © 2013 Dempsey Marketing Source: Pingdom
- 25. © 2013 Dempsey Marketing Source: comScore
- 26. © 2013 Dempsey Marketing Source: Google
- 27. © 2013 Dempsey Marketing
- 28. © 2013 Dempsey Marketing
- 29. Holy $#it © 2013 Dempsey Marketing
- 30. O’Neill Clothing © 2013 Dempsey Marketing
- 31. O’Neill Clothing - Results iPhone / iPod Android Devices • Conversions: +65.71% • Conversions: +407.32% • Transactions: +112.50% • Transactions: +333.33% • Revenue: +101.25% • Revenue: +591.42% © 2013 Dempsey Marketing
- 32. 3 Fundamentals of Mobile Marketing Success © 2013 Dempsey Marketing
- 33. Fundamentals • Create opportunities for conversions • Focus on what the customers wants to know and do • Brevity © 2013 Dempsey Marketing
- 34. © 2013 Dempsey Marketing
- 35. © 2013 Dempsey Marketing
- 36. © 2013 Dempsey Marketing
- 37. Brevity Noun Concise and exact use of words in writing or speech. Shortness of time. Synonyms briefness - conciseness - shortness - concision - short © 2013 Dempsey Marketing
- 38. Key Point Provide only as much information as someone needs to move to a decision, and nothing more. © 2013 Dempsey Marketing
- 39. E-Commerce • Product images • Reviews • Prices • Payment options • Coupons / deals © 2013 Dempsey Marketing
- 40. Local Business • Menu • Reviews • Directions (address) • Phone number • Coupons / deals © 2013 Dempsey Marketing
- 41. Services Business • Service offerings • Phone number • Directions (address) • Promotions • Events © 2013 Dempsey Marketing
- 42. Keys For Brevity • Don’t try to recreate your website • Use short-form, expandable content • Images and video work very well • Place reviews prominently • Have a mobile site... © 2013 Dempsey Marketing
- 43. Two Places I Visited © 2013 Dempsey Marketing
- 44. Focus On What The Customer Wants To Know And Do © 2013 Dempsey Marketing
- 45. Key Question #1 When someone finds your business with a phone or tablet, what are they doing? © 2013 Dempsey Marketing
- 46. © 2013 Dempsey Marketing
- 47. Even More 1. During a conference 2. In a meeting 3. Walking down the street © 2013 Dempsey Marketing
- 48. Key Question #2 When someone uses their smartphone or tablet, what do they want? © 2013 Dempsey Marketing
- 49. What People Want Games 61% Weather 55% Maps / Search 50% Social Networking 49% Music 42% News 36% Entertainment 33% Dining 25% Video 21% © 2013 Dempsey Marketing Source: Microsoft tag 2011
- 50. What People Want Now 1. Personal email 6. News 2. Weather 7. Instant messaging 3. Social networking / blog 8. Work email 4. Search 9. Sports information 5. Maps 10. Entertainment news © 2013 Dempsey Marketing Source: comScore
- 51. Shopping Activities Found store location 34% Compared product prices 22% Resaerched product features 21% Found coupons or deals 21% Made shopping lists 20% Purchased goods or services 18% Checked product availability 17% © 2013 Dempsey Marketing Source: comScore
- 52. Hungry? © 2013 Dempsey Marketing
- 53. Looking for a location? © 2013 Dempsey Marketing
- 54. Researching a business? © 2013 Dempsey Marketing
- 55. Shopping for clothes? © 2013 Dempsey Marketing
- 56. Want products? © 2013 Dempsey Marketing
- 57. In Retail Store Actions Took picture of a product 42.3% Texted or called friends / family about a product 36.9% Sent picture of product to family/friends 21.6% Scanned a product barcode 20.9% Compared product prices 17.7% Found store location 13.1% Found coupons or deals 11.1% Researched product features 10.9% Checked product availability 7.7% Purchased goods or services (online) 5.8% © 2013 Dempsey Marketing Source: comScore
- 58. Make a donation? © 2013 Dempsey Marketing
- 59. Looking for a recipe? © 2013 Dempsey Marketing
- 60. Want to be entertained? © 2013 Dempsey Marketing
- 61. People share video © 2013 Dempsey Marketing
- 62. Key Point Put yourself in the shoes of your customers sitting with a mobile phone or tablet. © 2013 Dempsey Marketing
- 63. Success Story: Adidas © 2013 Dempsey Marketing
- 64. Create Opportunities For Conversions © 2013 Dempsey Marketing
- 65. Mobile Conversions • Fill out a form • Make a purchase • Show up in the store • Phone call © 2013 Dempsey Marketing
- 66. Click to Call © 2013 Dempsey Marketing
- 67. Fill out a form © 2013 Dempsey Marketing
- 68. Make a purchase © 2013 Dempsey Marketing
- 69. Show up in the store © 2013 Dempsey Marketing
- 70. Success Story: TicketsNow © 2013 Dempsey Marketing
- 71. Should I have a mobile site or build an app? © 2013 Dempsey Marketing
- 72. Key Point If you can provide the person a better experience using the features of their phone, you want to seriously consider building an app. © 2013 Dempsey Marketing
- 73. American Eagle © 2013 Dempsey Marketing
- 74. Bank of America © 2013 Dempsey Marketing
- 75. TripIt © 2013 Dempsey Marketing
- 76. Facebook © 2013 Dempsey Marketing
- 77. Key Point You'll need to market your mobile app just like you would a product. You can do that on existing channels such as your social media accounts, email list and website, or using mobile ads © 2013 Dempsey Marketing
- 78. Success Story: Fab.com © 2013 Dempsey Marketing
- 79. (Your) Mobile Strategy © 2013 Dempsey Marketing
- 80. © 2013 Dempsey Marketing
- 81. Find out what your customers most want to do © 2013 Dempsey Marketing
- 82. Look at existing analytics © 2013 Dempsey Marketing
- 83. Determine the minimum amount of information you can provide to help the customer do that © 2013 Dempsey Marketing
- 84. Create a sitemap of the pages your mobile site needs © 2013 Dempsey Marketing
- 85. Build the site © 2013 Dempsey Marketing
- 86. Add analytics and measure everything © 2013 Dempsey Marketing
- 87. Our Results © 2013 Dempsey Marketing
- 88. Our Results © 2013 Dempsey Marketing
- 89. DempseyMarketing.com © 2013 Dempsey Marketing
- 90. Connect Everywhere 1-800-921-1274 rdempsey DempseyMarketing Robert Dempsey (with my pic) robertwdempsey DempseyMarketing © 2013 Dempsey Marketing
- 91. Q&A © 2013 Dempsey Marketing
- 92. Mobile Site Evaluation Report © 2013 Dempsey Marketing
- 93. Call Hugh Miller 1-800-921-1274 or shoot him an email... hugh@dempseymarketing.com © 2013 Dempsey Marketing
- 94. Thank You! © 2013 Dempsey Marketing 800-921-1274