5. @Rob’s Geek Cred
@Rob
WordPress
Plugin
Developer
<>
#IRC Operator
@Zeppo
Former
Board of
Directors
Information Management
Staff Sergeant
US Air Force
Software as a Service
Architect / Growth Hacker
CC Creative
Commons
Contributor
Wikipedia
Editor
PATENT APPLICATION
#US20060294199
Systems &
Methods for a
Standard Web
Platform
6. Google Search Engine Optimization Expert
@Rob Bertholf | Search Engine Optimization Expert
rob.bertholf.com
Hi, I’m @Rob on Twitter. California guy living in
Honolulu, Hawaii the last 10 years. I teach at
University of Hawaii’s PNM program and I am
passionate about Development, Social Marketing
Strategy, Web Analytics & Conversion optimization.
Search engine optimization - Wikipedia
en.wikipedia.org/wiki/Search_engine_optimization
About 22,500,000 Results
Top Ranked
7. Pacific New Media
@pacificnewmedia
Follow @PacificNewMedia
Excited to speak at #Clarity15
on #SEO #KPI’s & Reporting!
Rob Bertholf
@Rob
Follow @Rob
Excited to speak at #UHPNM
on Intro to the #Internet!
12. internet
[in-ter-net]
noun
1. The Internet is a global system of
interconnected computer networks that use
the standard Internet protocol suite (TCP/IP)
to link several billion devices worldwide.
18. web
/web/
noun
1. an information system on the Internet that
allows documents to be connected to
other documents by hypertext links,
enabling the user to search for information
by moving from one document to another.
20. Hypertext Transfer ProtocolWeb Browser
http://domain.com/myfile.html
Hello World!
Internet
http://domain.com/myfile.html
Web Server
→ domain.com
→ myfile.html
Browser
21. Secure
Hypertext Transfer ProtocolWeb Browser
https://domain.com/myfile.html
Hello World!
Internet
https://domain.com/myfile.html
Web Server
Browser
22. Secure
Hypertext Transfer ProtocolWeb Browser
https://domain.com/myfile.html
Hello World!
Internet
https://domain.com/myfile.html
Web Server
Browser
27. Hypertext Transfer ProtocolWeb Browser
http://domain.com/myfile.html
Hello World!
Internet
http://domain.com/myfile.html
Web Server
→ domain.com
→ myfile.html
Browser
31. Internet Protocol (IP) address
noun
1. a unique string of numbers separated by
periods that identifies each computer using
the Internet Protocol to communicate over a
network.
38. Domain Name
noun
1. A domain name is an identification string that
defines a realm of administrative autonomy,
authority or control within the Internet.
39.
40.
41. Domain Name System
noun
1. DNS is an abbreviation for Domain Name
System, a system for naming computers and
network services that is organized into a
hierarchy of domains. DNS naming is used in
TCP/IP networks, such as the Internet, to
locate computers and services through
user-friendly names.
46. Web Browser
noun
1. A web browser (commonly referred to as a
browser) is a software application for
retrieving, presenting, and traversing
information resources on the World Wide
Web.
48. Requests a FileWeb Browser
http://domain.com/myfile.html
Hello World!
Internet
http://domain.com/myfile.html
Web Server
→ domain.com
→ myfile.html
Browser
51. Hypertext Markup Language
noun
1. HTML stands for Hypertext Markup
Language, a standardized system for tagging
text files to achieve font, color, graphic, and
hyperlink effects on World Wide Web pages.
55. Hyperlink
noun
1. A link from a hypertext file or document to
another location or file, typically activated by
clicking on a highlighted word or image on
the screen.
56. cat.html
My Page - Browser
mypage.html
Hello World!
Click Here for Cats!
Meow.
Cats - Browser
cat.jpg
Hyperlink
66. File Transfer Protocol
noun
1. A standard network protocol used to transfer
computer files between a client and server
on a computer network. FTP is built on a
client-server model architecture and uses
separate control and data connections
between the client and the server.
69. Content Management System
/cms/
noun
1. a web application designed to make it easy
for non-technical users to add, edit and
manage a website. Not only do content
management systems help website users
with content editing, they also take care of
a lot of "behind the scenes" work.
70. WYSIWYG Editor
What you see is what you get
Edit Page - Chrome Edit Page - Chrome
Cat Page
Title
Publish
TextVisual
Cat Page
Title
Publish
TextVisual
<h1>Meow.</h1>
<img src=”cat.jpg” />
Meow.
B i u
71. WordPress
[Word Press]
noun
1. an online, open source website creation
tool written in PHP. But in non-geek speak,
it's probably the easiest and most powerful
blogging and website content management
system (or CMS) in existence today.
132. Some people cannot read text if there
is not sufficient contrast between the
text and background, for example, light
gray text on a light background.
133. Some people cannot read text if
there is not sufficient contrast
between the text and
background, for example, light
gray text on a light background.
For others, bright colors (high
luminance) are not readable;
they need low luminance.
Some people cannot read text if
there is not sufficient contrast
between the text and
background, for example, light
gray text on a light background.
For others, bright colors (high
luminance) are not readable;
they need low luminance.