2. US Air Force — 13 Bases / $5M Contract Award
• DOD needed to make more accurate environmental
science, management and tactical decisions — faster
• Highly-interactive Smart 3D Geospatial Software
increases speed of cognition and decision-making
• Waterstone was contracted to virtualize 13 USAF bases
in 3D during wartime in order to operate and manage
facilities more efficiently.
• Waterstone built its reputation solving complex
environmental issues with advanced data-modeling
2
3. US Air Force — 13 Bases / $5M Contract Award
USAF manages Environmental Risks with
Waterstone's Smart 3D Geospatial Software
3
4. US Air Force — 13 Bases / $5M Contract Award
• Smart 3D Geospatial Software accesses all GIS layers and
global coverage real time:
Geology / Vegetation / Surface Water / Flora / Soils / Faults /
Energy Resources / Groundwater / Weather / Fauna / Facilities &
Roads / Utilities / Endangered Species / Contaminant Plumes /
Land Ownership / Emergency Response
• Delivers private and public data at any scale
4
5. US Air Force — 13 Bases / $5M Contract Award
USAF manages Environmental Impacts of
its operations on adjacent offsite housing
5
6. US Air Force — 13 Bases / $5M Contract Award
• All documents geo-referenced and available with a click
• Documents and decisions archived for perpetuity
• Contract and contractor management tools
6
7. US Air Force — 13 Bases / $5M Contract Award
• Communication, social networking, collaboration
• Automated report preparation and schedule features
• Highest security features
7
8. US Air Force — 13 Bases / $5M Contract Award
USAF manages Environmental Impacts
with accurate, real time risk analysis
8
9. US Air Force — 13 Bases / $5M Contract Award
Waterstone granted 5 software patents in 2010
Triple-layered software architecture designed and implemented
Patents and Smart 3D Geospatial Software owned by
Waterstone
9
11. Our Earth —
The Most Natural User Interface
The world's data, real time
information, media feeds, social
networks, and user-generated
content are ‘scraped then draped'
onto commercial or custom globes
leveraging the natural, intuitive,
human… 'power of where.'
11
13. Big Market Opportunities
Where Smart 3D Geospatial Software Makes Money
1. Energy, Environmental, Business Intel
1.
2. 2. Commercial 3D Websites
13
14. Big Market Opportunities
Where Smart 3D Geospatial Software Makes Money
1. Energy, Environmental, Business Intel
1.
2. 2. Commercial 3D Websites
3.
3. Themed .com Playgrounds
14
15. 1. Energy, Environmental, BI
How Smart 3D Geospatial Software Makes Money
$75K - $1M /yr/client
1. Custom Software Solutions
Service Contracts
O&M Contracts
13 - 20% Net Profit
15
16. 1. Energy, Environmental, BI
Markets
Environmental Protection
Renewable Energy
1. Clean Green Tech
Telecommunications
Transportation
Mining/Oil & Gas
16
17. 1. Energy, Environmental, BI
On-Going Clients
Union Pacific Rail Road
Enviro Protection Agency
1. US Air Force
Global Cooperative Forum
17
18. Union Pacific Rail Road
UPRR manages Environmental Risks
with layered visualization
18
19. Union Pacific Rail Road
UPRR manages Environmental Risks
with operational impact assessments
19
20. Union Pacific Rail Road
UPRR manages Environmental Risks
with real-time ecological awareness
20
27. 1. Energy, Environmental, BI
Renewable Energy Customer Needs
Ampt
GeoEnergi
1. Natural Capitalism Solutions
Green Advantage
Main Street Power
EEMAP
NESCO
27
28. New
Client
Ampt
An engineering manufacturing company that has developed
optimization technology for photo voltaic systems monitoring
of system performance.
“Our market has been large corporations and governments.
We see a way to expand our market and gain a competitive
edge by displaying our system function visually. We want to
meet quickly to see how we change our current software
coding to include a 3D user dashboard developed with
Waterstone.”
28
29. GeoEnergi
Provides clean energy to local communities and companies by
constructing small-scale micro utilities producing geothermal
energy for heating and cooling, utilizing wind or solar resulting
in a true zero-emission concept. by charging for the future energy used for a fixed term, typically
10 years.
"Our product has been extremely successful in Europe and
we could introduce it in the US with a clear visual dashboard
that shows our system operation on a virtual landscape. We
have never seen a better way than Smart 3D to demonstrate
our systems capabilities."
29
30. New
Client
Natural Capitalism Solutions
Educates senior decision-makers in small and large
businesses, governments and civil society about the
principles of sustainability, and then recovers that capital
cost by charging for the future energy used for a fixed term,
typically 10 years.
“The key words for us are ‘SUSTAINABILITY in 3D.’ We love
your ability to show how communities work to create
sustainable alternatives by visually presenting deep data
about the business environment on the virtual globe. We see
partnerships between Waterstone, Natural Capitalism
Solutions and our non-profit funding sources.”
30
31. Natural Capitalism Solutions
Smart Energy Management Tools help environmental
assessment decision makers and stake holders
Energy Management Tool
can be re-skinned for
many renewable projects
and industries
26
31
32. Green Advantage
Developing a certification program for contractors involved in
remodeling for energy efficiency to upgrade contractor skills
and talents.
"Infrared fly-overs and other energy audits provide leads for
us to sell to construction companies. If we could display this
data on a visual platform and include training for the industry,
we greatly enhance our entire business model.”
32
33. EEMAP
Develops tools and training programs for energy audits of homes
and small business.
“We can show big box retailers an intuitive easy way to sell to
homeowners by displaying data from home energy audits on
3D virtual homes. We will provide an interactive visually
exciting way to display this information and promote their
products using kiosks in their stores. We will help them sell
energy efficient products in a way that makes cost sense to
their customers.”
33
34. NESCO
Creates community energy plans for public entities and large
private industry. Enables financing, provides technical design
and project manages local vendors during construction.
“We need a way to clearly demonstrate energy plans for
communities by showing data overlaid on the actual streets
and buildings. This will enable decision-makers in
government to better understand our audit tools, training
programs and funding options.”
34
35. Main Street Power
Provides funding and management for public sector and non-
profit entities for sustainability through the deployment of solar
energy. Management of engineering, procurement,
construction, and power output for all its solar installations.
“The available technology is not visually intuitive and does
not display energy system data on solar developments. We
want a turnkey system that is a visual learning and
educational tool for us to include in our proposals to
schools and government. With your platform we can show
mayors of cities, planners and budget departments a way
to manage solar energy data with their own city on display.
We think you could take enormous market share away from
companies like Fat Spaniel, who want to charge us
$250,000 for a flat user interface.”
35
36. 1. Energy, Environmental, BI
6 Month Funding Ask
$100K for
Sales and Marketing
1. Generates $1M new contracts
36
37. 2. Commercial 3D Websites
How Smart 3D Geospatial Software Makes Money
$10K - $250K /yr/client
Template Software Solutions
Custom Upgrades
2. Sponsorship/Ad Revenue Share
Advertise on Landscape
20 - 40% Net Profit
37
38. 2. Commercial 3D Websites
Markets
Sports
Charities
Travel
2. Real Estate
Healthcare
38
39. 2. Commercial 3D Websit3
Google Endorsement
“The best application of
Google Earth we have ever
seen.”
2. B. Polderman VP, Director of 3D modeling,
Google Earth, 2010
39
40. 2. Commercial 3D Websites
Google Partnership
Google Earth provides high-
resolution satellite imagery and
3D modeling at no cost to
2. Waterstone in a unique
partnership.
35
40
41. 2. Commercial 3D Websites
New Clients and Prospects
PGA Tour
Sports Illustrated
US Equestrian Federation
2. American Tennis Professionals
US Olympic Committee
Tour de France
Virgin
41
42. PGA Tour
Creates a rich and immersive golfing experience, a new way
to advertise, and a 3D web interface for live events
37
42
43. Sports Illustrated / Golf.com
Waterstone’s sports division – EarthgamZ – provides
3D fly-throughs of the Top 100 Golf Courses in the US
43
44. US Equestrian Federation
USEF dynamically
engages its members
with Waterstone's Smart
3D Geospatial Software
44
45. Tour de France
Versus combines the
power of place with
racing passion
using Waterstone's
Smart 3D Geospatial
Software
40
45
49. Virgin
Virgin makes the world's Extreme Festivals
vivid with the reality of where and what it's about
49
50. 2. Commercial 3D Websites
6 Month Funding Ask
$100K for
Template Development
Tools Development
2. Marketing Demos
Generates $1M in
new business
50
51. 3. Themed .com Playgrounds
How Smart 3D Geospatial Software Makes Money
$8M Avg Y4 Revenue
Advertising on the landscape
Licensing, revenue share
e-comm, merchandising
Sponsors
3. Subscriptions
Mobile Apps
51
52. 3. Themed .com Playgrounds
EarthgamZ.com
global and local sports
EarthNews.com
world and local news
CitiesIn3D.com
global 3D marketplace
3.
52
53. EarthgamZ.com
EarthgamZ is the first one-stop-shop web application to
show information such as teams, players and events on a
Smart 3D landscape.
This realization of Web 3.0 unites the most fundamental aspects
of human behavior— geography (a sense of place), the need for
social interaction, a passion and interest in a specific sport or
team, and the excitement of purchasing around that passion.
53
54. EarthgamZ.com
By combining a Smart 3D virtual globe with sports and a
social network, EarthgamZ creates an immersive online
experience of being as close as possible to being there live.
EarthgamZ displays and organizes public, personal, and live
content, social networking, location-aware devices, and self
posting of local teams and players — as well as relevant
e-commerce for major sports activities on the Earth.
Viral trading cards and other games promote playful
interaction and competition around the world.
EarthgamZ.com connects people to their passion
of sports — through the power of place.
54
56. EarthNews.com
EarthNews.com is a next generation news network. EarthNews
aggregates all of the worlds news, sports and entertainment on a
Smart 3D virtual earth. The user navigates to news and stories by
place — unlike any other news site.
56
57. EarthNews.com
Top news is pinpointed on the globe enhanced by HD
video, high resolution pictures and compelling text.
Global, national and local news populates on the globe
based on the level of zoom.
Headline news is presented in its native format resulting in
reduced production costs unlike competition.
57
58. EarthNews.com
Content includes general world news, business, sports, arts,
technology and environment etc.
The user can choose any news topic to create their own personal
globe (e.g. sports, arts, travel pages).
Users can upload their own video and pics from live events on the
ground without the distraction of traditional network commentary.
EarthNews will meet the social demands of all generations.
58
59. CitiesIn3D.com
An revenue generating machine for Waterstone and for our
customers, CitiesIn3D leverages the relationships of cities with
the businesses in those cities to generate large viewership and
income from a new way to advertise.
“This could be the greatest economic development tool I have ever
seen. The Chamber would promote this site to all of our members and
create advertising partnerships to fund it if we could brand it as a
Chamber partnership with Waterstone”
Susan Graf
President
Boulder Chamber of Commerce
59
60. CitiesIn3D.com
Zoom around any city on earth and learn all you need to know
about any place in that city by clicking on WHAT YOU SEE:
• Real estate — including homes, buildings and neighborhoods in
context with the surroundings (location, location location the motto
of all realtors).
•
Businesses — including descriptions, year founded,
employment opportunities
•
Sports venues, hiking trails, bike paths
60
61. CitiesIn3D.com
•
Non profits, local governments, schools and universities
•
Energy, sustainability, transportation, water and
environmental impacts
•
Health care facilities and services, retail, arts and
entertainment
61
62. CitiesIn3D.com
Content rich city sites organized and displayed with deep data,
news, user generated content, photography, video, social
media, and 3D imagery all available with a click on any place.
62
