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Monkey Nutshell Marketing - for UnLtd

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Rob Greenland
Rob Greenland

An easy-to-follow introduction to developing a DIY marketing plan for a social enterprise

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Marketing - in a Monkey nutshell ,[object Object]
What do I do? ,[object Object],[object Object],[object Object],[object Object],Photo from Ant Smallwood via flickr.com
What have I done? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade for Change 1995-2004
The Social Business ,[object Object],[object Object],[object Object],[object Object]
Why monkey business? ,[object Object],[object Object],[object Object],[object Object]
The seven stage monkey-nutshell plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is marketing? ,[object Object],[object Object],[object Object]
Why is marketing important? ,[object Object],[object Object],[object Object],[object Object]
What is a market? ,[object Object],[object Object],[object Object]
Stage 1: Decide what market you’re in ,[object Object]
Stage 2: Market research ,[object Object]
How to organise your market research ,[object Object],[object Object],[object Object],[object Object]
Market research ,[object Object]
Stage 3: Market segmentation ,[object Object],[object Object]
Because customers aren’t all the same! ,[object Object],[object Object],[object Object]
A two-minute market segmentation
Stage 4 - Develop your marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
An effective marketing mix
Stage 5 - Turn your features into benefits ,[object Object],[object Object],[object Object]
Stage 6 - Develop your key messages ,[object Object],[object Object],[object Object],[object Object]
To recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things that can work well for social entrepreneurs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other things that might work for you Speak at events Pay per click ads Ongoing research Website Signage/A Frame Mailshot Networking Business cards Affiliates Partnerships Stunt Be friendly Flyers/Posters Talk to people Sponsorship Launch PR - good news Blog E-newsletter Word of mouth
And remember… ,[object Object],[object Object],[object Object],[object Object]
www.socialbusinessconsulting.co.uk ,[object Object],[object Object],[object Object]
www.thesocialbusiness.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Monkey Nutshell Marketing - for UnLtd

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  • 4. Trade for Change 1995-2004
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  • 17. A two-minute market segmentation
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  • 24. Other things that might work for you Speak at events Pay per click ads Ongoing research Website Signage/A Frame Mailshot Networking Business cards Affiliates Partnerships Stunt Be friendly Flyers/Posters Talk to people Sponsorship Launch PR - good news Blog E-newsletter Word of mouth
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