The following presentation I gave last week at an industry association event held at London's Law Society. Measuring Social Media, tracking, operandi partners, rob gallo, social media, PR, corporate comms

1. Operandi
Partners
Rob Gallo

2. Influencing how others perceive
your organisation
Measuring social media
Operandi
Partners
Rob Gallo

3. Measurement / Tracking

4. Reputation Measurement (old school)
'Open & Honest'
7
'Supports
The Community' 6 'Listens & Responds'
5
4
'Multicultural' 'Acc Diff
3 Points Of View'
2
1
'Socially
0 'Responsible'
Aware'
'Behaves
'Professional'
Like A Leader'
Employees
'Forward
Looking'
'Ethical' Customers
'Proactive'

5. Reputation Measurement (old school)
'Open & Honest'
7 ‣ Online surveys
'Supports
The Community' 6 'Listens & Responds' make it more
5 affordable than
'Multicultural'
4
'Acc Diff before.
3 Points Of View'
2
1
'Socially
0 'Responsible'
Aware'
'Behaves
'Professional'
Like A Leader'
Employees
'Forward
Looking'
'Ethical' Customers
'Proactive'

6. Managing your Web Shadow: Due diligence
‣ Donʼt think of online as another
world
‣ Be the worldʼs leading source of
information about yourself...
‣ Listen Google Alerts - (alternate
spellings of your name)
‣ Check your Google shadow
(keep checking it) (Technorati,
Google Blog Search) Free Search Tools:
‣ Paid-for monitoring available. News http://news.google.com/
Twitter Search http://
search.twitter.com/
Source: AnthonyMayfield.com
Google BlogSearch http://
blogsearch.google.com/

7. Sticky Tails: not a recent phenomenon
Nestle' hostility - controversy
http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over-
nestles-spoilt-milk-20091007-gmcd.html
http://www.babymilkaction.org/
http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/
http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family-
blogger-event/

8. Sticky Tails: not a recent phenomenon
‣ Nestle' hostility/controversy
over formula milk
‣ Still an issue today
‣ In Sept 09 - Nestleʼ reached
out to 20 top
mommybloggers (& a
couple of dads too)
‣ Followed up by Twitter feeds
Nestle' hostility - controversy
http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over-
nestles-spoilt-milk-20091007-gmcd.html
http://www.babymilkaction.org/
http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/
http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family-
blogger-event/

9. Sticky Tails: not a recent phenomenon
‣ Nestle' hostility/controversy
over formula milk
‣ Still an issue today
‣ In Sept 09 - Nestleʼ reached
out to 20 top
mommybloggers (& a
couple of dads too)
‣ Followed up by Twitter feeds
Nestle' hostility - controversy
http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over-
nestles-spoilt-milk-20091007-gmcd.html
http://www.babymilkaction.org/
http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/
http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family-
blogger-event/

10. Diagnostics for video
tubemogul.com

11. Comparing News versus Blog
Activity
Source: Your Web Brand

12. Using Your Web Brand: “Stickiness” of
different media
Q: Which event provoked greater “Emotion”?
Q: Which press releases had the most sustained impact?
• Certain “news” stays longer in media.
• “News” less emotional then Social Media.

13. Your Web Brand: Knowing your
media split

14. Determining when to re-engage
News Articles Blogs
1 week of negative Blogs, then less coverage

15. UK Politician: George Osbourne
June/July 09
Speech:
Reform of Little
News Financial discussion in
Articles Expenses blogs
Regulation
Enquiry
Blogs

16. UK Politician: Peter Mandelson
June/July 09
Mandelson confirms Very little
fraud office will stickiness in
investigate MG Rover blogs
collapse

17. Contact details:
Rob Gallo
T: +44 (0) 7912 763 853
E: rob@operandipartners.com
Follow: @robgallo
www.operandipartners.com
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Company number: 06886910
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