1) The document discusses how social media is impacting search engine optimization and how search engines are beginning to value social signals. It notes that links used to come from technical influencers but now come more from average users via social sharing. 2) It introduces the concept of a "share graph" that search engines are using to measure sharing activity across social networks and determine authority and trust. 3) It emphasizes that social media and search engine marketing can no longer be separate and that integration is key to success in getting found online.

1. Social Media Signals on Search November 8, 2011

2. iCrossing - Agency services

3. with clients including…

4. www.sempo.org www.dfwsem.org

6. A few stats

10. Social’s Impact on Search and SEO

16. Social Relevancy: How engines are looking at people and companies as nodes

17. The value of approaching social with a search frame of mind Copyright iCrossing - Proprietary and Confidential

18. Google+

24. Thank You.