2. NETWORKING
Networking is a necessity
Contracts don’t come by itself
Telephones don’t ring that often anymore
Economical topyears are over, strong competition
For thát very reason, a well maintained network
proves its value!!!!
3. A good network is of vital
importance for you + Xtra FM
Networking delivers good contacts
It increases your turn over
It is most enjoyable
4. Dwell on those facts:
Does your company reserve a budget for networking?
Is this networkpost specified?
Is networking measureable?
Do you present yourselve well on a network event???
Have you ever heard of the ELEVATOR PITCH?
5. THE MAGICAL ELEVATOR
Wait for me in front of the
elevator! I‘ll arrange your
check-in and come back soon.
6. It‘s a native tribal african couple.
They flew for the first time.
Very nice people!
7. • They‘re in contact with the
modern world for the first time.
Incredible isn‘t it?
But don‘t be afraid,
they are very clean!!!
15. Learning Strategy:
Devide clients into small-medium-large-xl-xxl and
ground your relationmanagement on this experience
Encourage your clients to participate in an own event
Organize a seminar: establish and extend your client
alliance; enter into relations with new clients
Personal networking (play golf)
Recommend someone to your client (goodwill)
Networking leads to a community which you can maintain by e-mail.
A mailing via e-mail to this targetgroup brings in at least 80% response
within a couple of days!!
16. Pitfalls:
Lack of time for proper networking (walk around for 15 min.)
Lack of attention for your liaisons (swop of businesscards)
Dislike in networking (i haven’t got it, it’s not for me)
Artificial behaviour, faking interest (always be yourself)
Networking on a different level
(sales executive Chairman of the Board of Directors)
Not creating the right atmosphere, in which to make friends
(to agressive, no initiative)
No or not enough discipline (persistance,perseverance)
17. Everyone is a networker
You have at least 250 important relations
They can refer you to 200 andere alliances
And these connections link you with 100 others.
Conclusion: in 2 steps you have acces to 5 million people.
20% of your relations make up 80% of your
succes.
Important here is that it’s not about the number of
alliances that you have, but the knowledge that
18. A good networker
Must have the discipline to stay personal
Must maintain his relation (one year a postcard, every
year a postcard)
Provides usefull information to the people in his/her
network on a regular basis (coat and hat rack)
Behaves natural (shows sincere interest)
Must have and show patience (doesn’t want to do
business immediately)
Must create an informal atmosphere (drinks,bar!!!)
