Presentation on digital identity, reputation management, and professional networking by robin fay, georgiawebgurl@gmail.com (includes linkedin, facebook & more)

1. Your Voice: Professional Networking & Digital Identity Find me georgiawebgurl @ twitter, linkedin, delicious, slideshare, Contentdivergent.blogspot.com 2010. Robin Fay, robinfay.net

3. DigiCred

4. What is it & why it's important

5. Identity Management + Branding

6. Developing your identity

8. Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL

9. Brief introduction

10. DigiCred

11. means a certain amount of respect within your community

12. influence over others (Retweets, followers, etc.) as well as influence within your area of expertise (cited, hired, etc.)

13. Social Media + Life 2.0Robin Fay, robinfay.net, 2010/10

15. what you create online

17. It is "googling" yourself

18. Your permanent recordRobin Fay, robinfay.net, 2010/10

19. Your Voice: Professional Networking & Digital Identity Reputation management then is just creating and controlling (managing) your identity Reputation management is about building the positive and minimizing the negative It is about cultivating the identity you want to present to the world. Robin Fay, robinfay.net, 2010/

20. Your Voice: Professional Networking & Digital Identity Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. --wikipedia, 2010. Robin Fay, robinfay.net, 2010

22. Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation Robin Fay, robinfay.net, 2010/

24. lead to job offers

25. serve as a portfolio and record of achievement

26. be part of professional writing, research, and development

27. develop expertise and reputation -- expand your circle of influence

28. be means of communication

29. find a mentor, peers, network with colleagues

30. help with research and professional writing through promoting research, finding writing partners and/or collaborators.

31. Many more…Robin Fay, robinfay.net, 2010/

33. loss of job or job offers

34. legal action

35. negative publicity / PR

36. limited sphere of influence and respect

37. even impact your ability to get insuranceRobin Fay, robinfay.net, 2010/

40. High School teacher fired over Facebook comments calling school parents "snobby" and "arrogant," and the students "germ bagsRobin Fay, robinfay.net, 2010/10

42. In each case the student, J.S., a middle-schooler with quite a vocabulary, and Justin, a high school student, posted fake MySpace pages "parodying" their principals. Robin Fay, robinfay.net, 2010

44. The tweet:

45. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

46. The result: job offer withdrawnRobin Fay, robinfay.net, 2010

48. and other:

49. CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.Robin Fay, robinfay.net, 2010/

51. Reporters and photographer fired over parody youtube videos

52. 3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom. Robin Fay, robinfay.net, 2010/

54. For example, the BBC recommends being careful when retweeting third-party comments, as it “may appear to be an endorsement of the original author’s point of view.” Similarly, Brazil's Rede Globo prohibits its journalists from using social networks to post about topics related to the network’s activities, the media marketplace, or media regulation.Robin Fay, robinfay.net, 2010/

56. Important enough that there are even companies who do “damage control” and reputations management.

57. These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations.Robin Fay, robinfay.net, 2010/

58. Your Voice: Professional Networking & Digital Identity Robin Fay, robinfay.net, 2010/10

60. Do use social media and the web to start building your web presence now

61. Develop your social media strategy for YOUR BRAND> You are your brand

62. Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN Robin Fay, robinfay.net, 2010/10

64. "Claim" your ID at sites even if you are not using it

65. Google yourself

66. Network with aspirational professionals, e.g., connect with them on linkedin or twitter

67. Keep your private life, well... private > Keep up with privacy settings

68. Create professional and personal accounts, if needed

69. You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site. Robin Fay, robinfay.net, 2010/10

71. Use social media to build your brand!

72. In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…

73. A lot of potential…Robin Fay, robinfay.net, 2010/10

75. As a screening device (in employment, among others)

76. To harass and bully others

77. To spam

78. As a employment tool (firing over inappropriate conduct, etc.)

79. As a way to spy

80. Even insurance companies are using Facebook and other social media sites.Robin Fay, robinfay.net October 2009

82. Find help (services / groups)

83. IM/Contact info

84. Outreach & PR

85. Receive job offers/consulting requests

86. Professional development/educationRobin Fay, robinfay.net October 2009

88. Search for colleagues you already know and respect.

89. Search their friend/follow lists to see who they follow.

90. If using twitter, watch the #FF or #followfriday

91. If using a service with groups (such as linkedIN) join groups that fit your professional development needs.

92. Always include a personal message when sending a friend/follow/network request.Robin Fay, robinfay.net October 2009

94. Find what time works for you: many people feel that the most effective use of social media is between 9-5 M-F.

95. Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting.

96. Share interesting and professional information with your network. Robin Fay, robinfay.net October 2009

98. Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network. Robin Fay, robinfay.net October 2009

99. Your Voice: Professional Networking & Digital Identity So, let’s look at the “big 3” twitter, facebook & linkedin Robin Fay, robinfay.net October 2009

101. Either private or public

102. Posts limited to 142 characters

103. Can create reading lists

104. Ability to private (direct) message (DM)

105. Most IT people are on twitter (even Bill Gates) as well as many libraries/librarians

106. Can participate in trending topics and learn about realtime news

107. Conversations are harder to follow unless using a 3rd application (brizzly)

108. People will often follow you on twitter who would not facebook or email you

110. is good for finding communities and professional networking

111. following trending topics and realtime news

112. PR

113. Sharing information

114. Following or participating in conferences and workshops

115. Getting answers to questions

117. refined privacy settings

118. long posts or conversations;

119. Share resumes/cvs

120. archiving (although LoC is now archiving twitter)

123. More of a resume/CV site

124. You control how much info is displayed

126. Professional networking/ professional work

127. Finding colleagues and professional peers

128. Finding professional discussion groups

130. Blogging

131. More personal interactions

132. Truly focused on professional activity and presence

134. Somewhat complicated privacy settings but some parts (interests, etc. )are public info

135. Mix of personal and professional depending on user

136. Standard interface; little customization

138. Always doublecheck preferences or options in any social media site.

139. Think about the information you give away. Use a “throwaway” email address if possible.

140. Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.

142. Use digital identity services like claimID and openID.

143. Social media is an incredibly powerful tool for networking. Robn Fay, robinfau.net, 2009/10

144. Your Voice: Professional Networking & Digital Identity Your Voice: Professional Networking & Digital Identity Robin Fay, robinfay.net October 2009