The convergeance of social media and social innovation with creative partnerships between corporations and social enterprises is coming.

1. The Future of Social
By Robin Low

2. “ Engagement is all about
making it relevant to the supporter. ” James Speros, Chief marketing officer, Ernst & Young

3. CURRENTLY: 4 PILLARS OF SOCIAL MEDIA
Create Networks
Blogs
Articles
Groups
Forums
Pages
Twitter
eHow
YouTube
Podcast
Existing Networks
Join Forums
Join Groups
Wikipedia
Twitter
Comment on
blogs
Build Relationships
Reply to forums
Post value
Twitter Follow
Twitter reply
RT
Start Events
Measure Success
# of reply
# of RT
# of clicks on links
Track influence
Sales ROI from links
Benchmark with
competitors

4. CURRENT PARADIGM
Attention Engagement

5. NEW WAYS OF FUNDRAISING

6. FUNDRAISING
Traditional
• Engage donors 3 – 4
times a year through
events
• Approach foundations
and big donors for
major gifts
• Send out mailers to ask
for remaining donations
Now
• Donors engaged to
fundraise for their
cause online via an
activity that they do.
• Viral fundraising efforts
through social media

7. SOCIAL MEDIA GROWING IN
BUSINESSES

8. Education may have changed the
way you think, got you a better
job that earns more, but have you
applied it to impact society?

10. SOCIAL CAPITAL
• We can think of social capital as the links,
shared values and understandings in society
that enable individuals, groups and
organizations to trust each other and so work
together.

11. DIGITAL ACCOUNTABILITY
• Social media pushes for more transparency
and accountability.
• Consumers are more inclined to support an
ethical business.
• Consumers would rather do good with their
purchases than give to charity.

12. VALUES VS VIRTUES

13. DISRUPTIVE INNOVATION
• A disruptive innovation is an innovation that
helps create a new market and value network,
and eventually disrupts an existing market and
value network (over a few years or decades),
displacing an earlier technology.

14. SOCIAL CONVERGEANCE
• Businesses want to be more social – engage
customers on social media & build social
capital
• Businesses want to stay relevant to customers
• Social Enterprises and CSR are getting more
prevalent.
• Social virtues are shared more and read more
than just “marketing”

15. SOCIAL INNOVATION
• A novel solution to a social problem that is
more effective, efficient, sustainable or just
than existing solutions and for which the value
created accrues primarily to society as a
whole rather than private individuals.

17. How?
• Big companies cannot run social tests and
projects in small scale
• Creative partnerships

18. Success Stories
• Social Innovation Labs
– Grameen Creative Lab
– Nesta’s Social Innovation Lab
– Kennisland
– Etc.

19. Challenges
• Stuck within the system
• Optimizing (Fixing) vs Innovation
• Focus too much on process, and not on
partnerships and how it worked out
• Solutionism
• People, power & politics
• Scaling solutions override ideas, values and
ethics