ARSyd September 2010

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Rob Manson

ARSyd September 2010 presentation.

Tecnología

Presented by Image Credit ARSyd : September 2010 The Augmented Reality Meetup in Sydney http://livestream.com/moblabs

A working definition Augmented Reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. Source: Wikipedia

What types of AR are there? Image Credit

What are the different types of AR experiences? What are the different AR UX modes?

What are the different types of AR experiences? What are the different types of AR experiences? What are the different AR UX modes?

Discuss... (...mmm...beer...)‏ Image Credit

ARSyd : September 2010 The Augmented Reality Meetup in Sydney http://livestream.com/moblabs Come back next time & join us at our ARDevCamps Presented by Image Credit

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This article is a study of AR on brand communication and case study of Sephora. Abstract: Augmented Reality (AR) is a technology which allows digital information overlaying on the real environment. Although it has been existing for a few decades, it has developed rapidly. AR is able to apply in many fields, for example, game, movie, map, etc. In this era, AR becomes the trend and it is used in marketing and brand communication. Functions of AR has a plenty of benefits which enhances the opportunities for brand to communicate to audience. Sephora is one of the brands which apply AR technology for marketing and brand communication. Most of the customers who walks into Sephora store have a purpose just to see and try the products. Sephora understands customer’s behavior. ‘Virtual Artist’ feature was created to respond this behavior. This feature is AR makeup try-on function which available on Sephora application on mobile devices. Users can put makeup on virtually. Also, it has ‘Add to basket’ button on the same display and that is an effective call-to-action (CTA) which stimulates users to make a purchase quickly. Three interviewees who are the target consumers of Sephora have tried ‘Virtual Artist’ feature and they say that they still want to try the real products because those products are beauty and cosmetics which color and texture become the main consideration before make a purchase. However, this feature is effective for them in the way that it drives their needs and they makes want to see the real one of products they have tried on application.

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ARSyd September 2010

1. Presented by Image Credit ARSyd : September 2010 The Augmented Reality Meetup in Sydney http://livestream.com/moblabs

5. A working definition Augmented Reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. Source: Wikipedia

6. What types of AR are there? Image Credit

7. Fiducial Markers

8. Locative Image Credit

9. Hybrid Image Credit

10. AR UX modes Image Credit

11. What are the different AR UX modes?

12. What are the different types of AR experiences? What are the different AR UX modes?

13. What are the different types of AR experiences? What are the different AR UX modes?

14. What are the different types of AR experiences? What are the different types of AR experiences? What are the different AR UX modes?

15. Who are the PlayARs? Image Credit

16. ARToolkit Image Credit

17. FLARToolkit Image Credit

18. Layar Image Credit

19. Junaio Image Credit

20. Wikitude and friends Image Credit

21. Locative Platforms Image Credit

22. Feature Recognition Platforms

23. A connected world? Image Credit

24. The W3C Image Credit

25. Image Credit

26. POI = Patterns Of Interest Image Credit

27. @windyandwinding

28. Discuss... (...mmm...beer...)‏ Image Credit

29. ARSyd : September 2010 The Augmented Reality Meetup in Sydney http://livestream.com/moblabs Come back next time & join us at our ARDevCamps Presented by Image Credit

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Mashed up from video: http://www.youtube.com/watch?v=XAOwo6uuhok

ARSyd September 2010

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ARSyd September 2010

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