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Creativity in the context of UX
- 1. Creative Technology 用科技展現創意 Tuesday, October 30, 2012
- 2. Creative Technology 用科技展現創意 Tuesday, October 30, 2012
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- 10. technology changes culture Tuesday, October 30, 2012
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- 13. technology makes things easy technology creates isolation Tuesday, October 30, 2012
- 14. Creative Technology 用科技展現創意 Tuesday, October 30, 2012
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- 24. the experience is the brand Tuesday, October 30, 2012
- 25. BREAKTHROUGH WORK Tuesday, October 30, 2012
- 26. STEWARDSHIP + _________?________ + CRAFT = BREAKTHROUGH WORK Tuesday, October 30, 2012
- 27. STEWARDSHIP + Our relationship people are our most dedicated stewards. They figure out the real goal behind the client request, involve stakeholders, and keep everyone engaged and playing nicely. They protect baby ideas so that they have time and space to grow big. They also understand how an idea solves the key problem and are able to advocate on behalf of the best possible solution. This start-to-finish ownership is a responsibility not just for account people but for everyone in the company, and is a pre-requisite to delivering a successful solution. _________?________ + CRAFT = BREAKTHROUGH WORK Tuesday, October 30, 2012
- 28. STEWARDSHIP + _________?________ + ????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????? ?????????????????????????????????????????????? CRAFT = BREAKTHROUGH WORK Tuesday, October 30, 2012
- 29. Smart Shelf RFID Mobile Wallet Mobile POS Wayfinding Driving Sales Seamless Experience Look & Feel Consumer Insights Digital Behavior HTML 5 Look & Feel Adobe Flash Responsive Design JS jQuery Cloud Computing Timeline Cross-selling Up-selling AR QR Code KPI API ROI SEO SEM PHP Gesture Second Screen Experience Interaction Design Multi Channel Experience Android iOS Voice Recognition Face Recognition FireFox 奇虎360 Weibo QQ Renren Weixin Opea LBS 020 Jiepang Tmall diapangSMS SoLoMo innovation creative camera360 e-commerce Alipay XS UX A/B Test Usability Cocoa Platform SNS wireframes Site Map NFC Tuesday, October 30, 2012
- 30. Identify Business Needs Conduct User Research Assess Competitive Landscape Explore the Brand Prioritize & Document Business Requirements Create Site Map Conduct Participatory Design Create Personas & Scenarios Create User Journey Develop Experience Model Explore Visual Design Direction Create Wireframe & Functional Specs Create Hi-res Comps & Style Guide Conduct User Testing Assemble Content Identify Voice & Tone Guidelines Continuously Connect User Feedback Assist to Measure & Track Results Tuesday, October 30, 2012
- 31. user journey Not user flow Tuesday, October 30, 2012
- 32. System Story Tuesday, October 30, 2012
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- 35. STEWARDSHIP + CONNECTED THINKING + We believe in the power of connected thinking. Our strategists, planners writers, and art directors are brilliant at that but often we find that the best ideas come up in the dialogue between people from different disciplines. Between planners and designers, writers and technologists, thinkers and doers. This back and forth often brings to life insights that could go untapped when people are left in their own rooms mining the blank page for gold. CRAFT = BREAKTHROUGH WORK Tuesday, October 30, 2012
- 36. Stay Hungry Stay Foolish Steve Jobs Tuesday, October 30, 2012
- 37. TTuesday, October 30, 2012
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- 39. TUX CRAFT Tuesday, October 30, 2012
- 40. STEWARDSHIP + CONNECTED THINKING + CRAFT It's not enough to have a great idea if it never sees the light of day. The craftsman collaborates with all of the other stakeholders to make sure the execution of that great idea is perfect. They troubleshoot and test so that whatever we create offers the end user an experience that makes a difference in their day - or in their lives. = BREAKTHROUGH WORK Tuesday, October 30, 2012
- 43. KaKi Law Director, Experience Design@Sapient klaw@sapient.com Tuesday, October 30, 2012