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Disruptive Design
@Designation
Rob Schwartz, CEO TBWAChiatDay NY
April 2017
Writer, Creative Director, CEO, Dog Walker
This Morning’sAgenda
A little theory
A little creative
A lot of fun
LOGO
is the logo
for “logo”
Convention
The way things are
always done
Disruption
Do something different,
better, surprising and
smarter
Vision
A more purposeful
and profitable future
for brands
Vision
A brand you notice, understand and feel its specialness
Convention-Hunting
Share your faves
Convention
Logos that are
Disruption
Logos that do
Is Does
Is Does
Is Does
Is Does
Is Does
Is Does
Is Does
Is Does
Is Does
Is Does
Your Turn
Pick a brand and create a logo that does.
Convention
Logos that are
Disruption
Logos that do
Vision
A brand you notice,
understand and feel
its specialness
Logos that are.
Logos that do.
Disruptive Design @Designation
Disruptive Design @Designation

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