1. Real-world SEO for Retailers Rob Snell robsnell.com

2. homepage

3. Web Sales Before 1997 2004 2010

4. Web Sales Before 1997 2004 2010

5. Web Sales After 1997 2004 2010

6. Web Sales Actual Lift 1997 2004 2010 $10 million

7. $10,354,767.23 additional sales

8. engines

9. Search engines Google graph here

10. Reset Safari

12. Clustered results &num=1

14. keywords

16. Collect converting keywords

17. 21,358 converting keywords

18. $ 6 Million $6,264,243.60

19. head neck back looooong tail rump

21. mfg brands generic terms

25. pages

26. Google entry pages

28. links

29. 1,000,000 links

30. Store Editor

31. Home page PAGE-TITLE

32. Home page INTRO-TEXT

33. Put keywords in TITLE / TEXT (on most relevant page)

34. Home page CONTENTS

35. Home page LINKS

37. Single URL

38. Compelling CONTENT

40. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page

41. Create keyword-rich content

42. Section page NAMES

43. Section page CAPTIONS

44. Section page LEAF=Y

45. So instead of this NONLEAF

46. You have this LEAFED

47. And where once Google would see this: Dokken's Dead Fowl Trainers / Retriever Training Dummies(7)Dummy Launchers(9)SportDOG Original Lucky Dog Regular Plastic Dummy (4)Zinger Winger Dummy Launchers(6)Retriever Training DummiesSave on Retriever Training Dummies & Dog Bumpers. Shop 100+ Dummy Styles & Colors. SPECIAL PRICING ON DUMMIES! We just lowered our dummy prices to the lowest Volume Pricing / Quantity Discount price. When you buy ANY size / type of retriever training dummy you get the quantity discount price. -- Steve Plastic & Rubber Dummies / Bumpers for Retriever TrainingDokken's Dead Fowl Trainers / Retriever Training DummiesCanvas Dummies > Retriever Training Dummies / BumpersForce Breaking Dummies and BucksSpecialty Training Dummies & SuppliesPlastic & Rubber Dummies / Bumpers for Retriever Training (25)Dokken's Dead Fowl Trainers / Retriever Training Dummies(7)Canvas Dummies > Retriever Training Dummies / Bumpers (19)Force Breaking Dummies and Bucks(7)Specialty Training Dummies & Supplies(14)Dummy(10)Dummy Launcher Dummies(16)Wings -- Game Birds (Grouse, Pheasant, Quail)(9)Training Dummy/Accessory Bags(4) Google sees this:

48. You have this LEAFED

49. Google now sees this:

50. Embedded CKWP links CAPTIONS

51. Search Yahoo.com site:yourdomain.com “converting keyword phrase” -link:URL

52. Unique Product NAMES

53. Unique Product CAPTIONS

54. Tired of searching for your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog tracking system for hunters and sportsmen. This unique system pinpoints your dog’s position and shows you exactly where he is, even when you can’t see or hear him. Manufacturer’s product description:

55. 1-10 of 1770 Lazy And this

56. Custom PAGE-TITLE Top 100

57. Custom DESCRIPTION Top 100

59. Very Brief FINAL-TEXT

60. $360,000 modifiers (buy, cheap, best, reviews)

61. Discount hunting dog vests

62. Buy hunting dog vests

63. hunting dog vests online

64. Google Webmaster Central

65. Google products site:yourdomain.com

66. Custom RTML

67. Baked-in SEO Elements

68. TITLE recipe

69. META-DESC recipe

70. H1 recipe

71. SECTION TEMPLATE

72. Silo-Based Navigation

74. SPECIALS at top of page

76. Text below CONTENTS (Caption2)

78. Multiple footers

79. STUPID SEO STUFF

80. Override link text (short-name)

81. Override alt-text (alt-text)

82. Record everything

83. Better breadcrumbs

84. How do you make all of this content?

87. Record everything

89. Interview folks. Transcribe audio into text.

90. Rob: How do you teach a dog how to sit? Steve: Well the simple way to do it is to start with a little bitty puppy. And when we are feeding a little bitty puppy, we don’t just put the food down and let him run up and eat. We start to teach patience and discipline. The simple way to do it is you set the food bowl down, take the puppy, and make him sit. You just physically take him by the collar. You put your hand on his back right below the tail and just force him into a sit. With an eight week old puppy it is a pretty simple thing to do. They are small and they are wiggly, but they can’t fight you. You make him sit there for about five seconds tops. All we are trying to do is get him in the position and physically make him understand that just because he wants to go, he can’t go. You do it real quick, like I said, five seconds, and then you release him. You release him with whatever command you want it to be. I use, “All right. OK.” Just be consistent with it. Rob: How long does it take him to learn? Steve: Not long. You usually feed puppies two or three times a day, so you are getting in little short training sessions. Each time you increase it a second or two. Now you have got him sitting there for 10 seconds or 15 seconds. Three days later he is sitting there for a minute. Pavlov man; that is all it is.

91. Take best products and play “ 20 Questions”

92. Who ? What? When? Where? Why? How Much?

93. Got $60? Get an Olympus VN-6200 PC.

95. Turn customer questions into product FAQs

96. WORD.doc > 1000 page Warner’s wisdom

97. Write unique product descriptions

98. Tired of searching for your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog tracking system for hunters and sportsmen. This unique system pinpoints your dog’s position and shows you exactly where he is, even when you can’t see or hear him. Manufacturer’s product description:

99. 1-10 of 1770 Lazy And this

100. Provide more info than anyone

101. Tip: Write one new paragraph for every $10 in item price

102. You have this

103. Google loves unique content

104. Shoot video of anything you can demo

106. “ Liberate ” manufacturer created content

107. *It’s easier to get forgiveness than permission: Nothing contained on this web site should be construed as granting, by implication, estoppel, or otherwise, any license or right to distribute, modify, transmit, use, re-use, or re-post any of Innotek®, Inc. Intellectual Property displayed on this web site without the express written permission of Innotek®, Inc.

110. Transcribe DVDs & Videos

111. Text from packaging & POP