Email marketing to your customers for fun and profit...

1. … Rob Snell [email_address] Customer Engagement: 5 Things I’ve Learned about Email Marketing

2. 5 things I’ve learned from email marketing

3. It’s all about the offer

4. relevant

5. compelling

6. relevant compelling

8. E mail works

9. E mail works

10. E mail works

11. E mail works

13. More relevant offers convert better

16. Is this REALLY for me?

17. “ I really hope you don’t think I’m gonna wear that…”

18. Bucket customers as best you can

19. Customers with dogs

21. Customers with hunting dogs ?

22. Customers with hunting dogs ?

24. Customers with hunting retrievers ?

25. Customers with hunting retrievers who have more than 12 dogs , drive a Ford F-250 , and wear Carharts 24/7

27. 5000 magic bucket

28. When it’s easy, it gets done

29. Content comes from product

30. Content comes from product

31. Content comes from product

32. Content comes from product

33. RTML email-builder templates

34. People buy from people

35. Always keep score

38. 50,000 emails sent

39. open rate 24.3 % (unique opens to sent emails)

40. 12,150 opened / read

41. click-thru rate 7.17 % (unique clicks to sent emails)

42. 3,580 to landing page

43. conversion rate 2.89 % (% of email clickers who convert)

44. 100 orders

47. my email list info @ystore.com

48. … Rob Snell [email_address] Customer Engagement: 5 Things I’ve Learned about Email Marketing