All about robusta! Learn more about our company, what we do, our detailed services, projects we worked on & clients we worked with & our engagement models

1. FEB
19
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2. content
What We Do
E-Commerce
Apps & Platforms
VR/AR
Websites
CTO as a Service
E-Commerce Summit
Our Products
Our Clients
Our Team
About Us
Contact Us
How We Work
Scoping, Design & Prototyping
Fixed Scope - Fixed Budget
Agile Product Development
CTO
Retainers & Support
Our Engagement Models
OUTLINEOUTLINE.
PROFILE

3. services
We provide customer-centric, streamlined and efficient
solutions that address your business needs towards digital
transformation.
From consultancy to implementation and beyond, we work
with all kinds and sizes of companies and organizations
streamlining operations or digitizing customer engagement to
achieve digital nativity.
WE DOWE DO.
WHAT
Streamlining Opera.ons
Platforms & Dashboards
Customer Engagement
Omnichannel Experience
Digital
Transformation

4. products
PRODUCTS
OUROUR
.
E-Commerce Apps & Pla1orms VR & AR CTO as a ServiceWebsites
Buy Now

5. our events
The 1 E-Commerce Summit in Egyptst
A grass-root movement to stir up the conversation about the potential of selling online, a place
to educate & raise awareness on the inner workings of E-Commerce & a unique chance for
top-tier retailers to network with different service providers & industry leaders, driving the
growth of E-Commerce in the MENA Region in a series of yearly events powered by robusta.
What is E-Commerce Summit?
2018 Highlights
Partners & Sponsors
2.5K+
Attendees
1.5K+
Retailers
15+
Industries
200+
Article Hits & Mentions
80+
Speakers

6. products
E-Commerce.
Flagship online stores and B2B e-commerce platforms that bridge the
gap between business and user goals. Our persona-driven design elevates
customer experience. Through detailed architecture and engineering,
our analytics-powered process drives conversion and results.
Buy Now

7. MiniCash Retail
Partners App
Mobile
Shopping App
E-commerce
Platform
Facebook Messenger
Customer Service Bot
Portable Virtual
Reality Store
10K+
App Downloads
upon launch
#1
MiniCash Users
Source
13%
Revenue Growth
in 2017
134%
Sales Target
in E-Commerce
650%
Sales
Growth
Establishing Online Market Leadership in
Electronics Retail
Pillars
Impact
products

8. 10K+
Users per Month
1K+
Orders/month
30%
Revenue Growth
Re-inventing The B2B Sales Wheel.
Impact
products
Talabya App allows retailers to order directly from Mondelēz
minimizing distribution serving costs.
Offers &
Programs
Features
Management
Mobile Interface
Admin
Dashboard
Push
Notifications
Online Orders
& Delivery
Approach

9. products
Online Sales Platform
Payment Gateway
Integration
Email
Integration
Multi-currency
Support
Revolutionizing Real Estate Sales in Egypt
E-Commerce platform for Mountain View projects
Corporate Website
Pillars
Features

10. products
Apps & Platforms.
From strategy to growth, we design and build apps for web and mobile
that create meaningful experiences and realize business goals. Our user-
driven UX approach and agile methodologies nurture your product
growth and success.

11. Digital Transformation of Egyptian
Education Landscape
products
Pillars
Teachers
Features
‫ﺳ‬‫ﺠ‬‫ﻞ‬‫ا‬
‫ن‬
Designed following mobile-first design concept.
Teacher content from certified entities like Balanced Education
Student content via integration with ministry’s Knowledge Byte Bank
Students Parents
Ministry of Education
and Technical Education

12. 360 Fitness Digital Experience
productsIn-App
Purchasing
QR Code Scan
Check-in
Schedules
Directory
Sessions
Sharing
Features
Approach
After several failed engagement attempts at streamlining their
operations, a digital transformation approach was proposed that involved
digitalizing the whole process from workout check-ins to signing up &
purchasing sessions online making it easy for both management & users, a
360 experience in all aspects.

13. Digitalization for Streamlined Business Operations
products
Promoters App for Marketing Department
Distributors & Coach To Win Apps for Sales Department
Decision Making Tool for Manufacturing Department
Life App for Human Resources Department
Promoters App: gives full in-store visibility via on-hand feedback
Distributors App cut distribution costs by letting vendors order stock online
Decision Making Tool gives project best option recommendations & reports
Life App consolidates different discounts & offers for employees in one place
Features
Approach
Lead by innovation, 4 P&G departments wanted to enhance their processes &
become more cost efficient. A set of apps & platforms were created to streamline
operations & offer a better experience for all stakeholders.
‫ا‬‫ﻟ‬‫ﻌ‬‫ﺮ‬‫و‬‫ض‬

14. products
VR & AR.
Hello future? Empowering businesses with virtual and augmented
reality apps engages your customers on totally different levels to
create unforgettable experiences. VR/AR apps are not just games
and videos, we apply our knowledge to all the different industries
such as retail, automotive, real estate and education to name a few.

15. Rallying Foreign Investment to Egypt
Impact
products
Invest in Egypt is a VR experience displaying Egyptian Mega Projects & the investments
opportunities in each. Projects showcased include New Administrative Capital, El-
Alamein New City, Grand Egyptian Museum, the Suez Canal Economic Zone & the New
Galala City.
Tried & praised by 100+ foreign investors at Business for Africa & The World Forum 2018
“We received such positive feedback from the investors as it enabled them
to view and understand each project way better.”
- Mr. Malek Fawwaz, Minister’s Advisor, Ministry of Investment & International Cooperation
Approach
Watch Full Interview

16. Home Appliances Coming to Life
Impact
products
An innovative one-of-a-kind VR Game using HTC Vive where players
enter a house & interact with latest appliances & learn about their
unique features as they score.
Toshiba Washing
Machine
Toshiba
Android TV
Toshiba
Fridge
The VR experience campaign was held at one of Egypt’s north
coast compounds.
Approach

17. Experiencing The Power of Cleaning
Impact
products
A VR marketing campaign game using Samsung Gear VR phone-based headset.
Players find themselves inside a gigantic washing machine where they have to clean
the largest number of dirty laundry using Persil Gel under 30 seconds.
The campaign was installed in different hypermarkets across Cairo,
Egypt to market for new Persil Gel.
Approach

18. Shopping in Virtual Reality
Features
products
Virtual marketplace where an infinite array of products could be
displayed, browsed & even added to a virtual shopping cart opening
possibilities for the future of e-commerce & VR.
Portable 2.5m x 2.5m space
Innovative user interaction techniques
Approach

19. Shopping in Virtual Reality
products
VReal Estate is virtual reality assistive tool for real estate salespersons to help
customers visualize, walk, see, customize, and explore new houses and units.
The VR will give salespersons assistive tools to show people around houses,
cities, and areas that are not built yet.
Features
Multi-User Interface
Units Specs Display
Space Customization
Virtual Lifestyle Look & Feel
Approach
VREAL ESTATE

20. products
Websites.
Our websites connect between your brand and your digital audience.
With powerful UX and modernized aesthetics, we simplify the
experience creating an enigmatic design that generates leads, drives
sales and creates a deeper relationship with your customer.

21. products
Newly renovated Sodic website harmoniously blends dreamy aesthetics
in the company’s mission to create a holistic society. The website
highlights the lifestyle events and showcases all company developments
maintaining great relationships with both customers and investors.
Transforming Aesthetics to Lifestyle
Giving a face lift to our earlier version of Sodic Developments company
website following the company mission to continuously outdo themselves.
Approach
Impact

22. products
Streamlined
content
Design for Ads Follows &
Favorites
Rich Media
& Ads
Programs
Directory
Driving User Engagement & Entertainment
For an elevated user experience, heuristic analysis, comparing analytics and
researching ad stategies & best practices were conducted to cater to different
persona goals & needs, drive and maintain engagement.
Approach
Features

23. products
Faragalla’s new mouth-watering website design highlights its long-standing
heritage, vast product line, ocean-crossing export destinations & binding
quality standards while engaging all stakeholders.
Unraveling Superb Flavours & Established Heritage
Creating a digital channel to represent Faragalla’s corporate image & lead
better engagement with export & local markets by renovating company
website, shedding light on Faragalla’s export strategy & relations through
captivating the latest design trends.
Approach
Impact

24. products
CTO as a Service.
Your “acting as” technical consultants with 80/20 contribution focusing on
what matters. We work on 3 pillars: Product, Process & People to help you
tackle your technical challenges and complement exiting team capacity.

25. Investing in the Future
productsCode & Process
Quality Assessment
Critical Technical
Issues Resolution
Current Team
Assessment
Recruitment
& Mentorship
Team Mentorship & Issue
Resolution Assistance
Challenge
Approach
Pharos Holding planned to launch a digital stock exchanging platform & hire
a technology team to serve & maintain it.
Upon an initial review of the platform, consultants provided a general platform
overview explaining the different functionalities. A roadmap of assessment,
strategy setting & capacity building was to be applied to the 3 pillars: Product,
Process & People including:

26. Strengthening The Core
products
Challenge
Approach
Mumm wanted to capitalize on technology to streamline operations for internal
stakeholders & enhance customer experience for improved conversion rates.
To enhance the whole experience for different internal business stakeholders
& customers, a roadmap of assessment, strategy setting & capacity building
was to be applied to the 3 pillars: Product, Process & People including:
Code & Process
Quality Assessment
Performance &
Scalability Assessment
Team
Assessment
Recruitment &
Mentorship

27. Enabling Highest Standards of Internships in Europe
products
Launching InternsGoPro online surveying platform Technical capacity building training series
Anonymous
Rating
Partners & Employers
Analytics & Ratings
Partners & Employer
Dashboards
Technology
Training
User Stories & Feature
Development Training
3rd Parties
Integration training
900+
Users
1373
Employers
51
Partners
42
Active Widgets
Impact
Approach
Challenge
Launching a surveying platform for interns to rate employers sharing their different
experiences for better work environment quality.

28. we engage
WE
WORK
WE
WORK
HOW
.
Over the years we’ve worked with all kinds of companies,
big and small, and we’re flexible to work with you the way
that suits you and your business. We currently offer 5
client engagement models over 3 phases of Design,
Implementation & Sustainability.
Scoping, Design
& Prototyping
Fixed Scope,
Fixed Budget
Agile Product
Development
CTO as a Service +
Support Retainer

29. ngagewe engage
Scoping, Design
& Prototyping.
A 3-phase process that aims at producing a product
prototype focused on creating meaningful user experience
and prioritizing the exact features your product needs.
Key Deliverables:
Architecture
& Blueprints
Implementation
Budgeting
UI Design
Startups at any stage looking to build a product
prototype AND big multinational companies
looking to launch a new product with unique
personas to create a meaningful experience.
Ideal for
Research
Interactive
Prototype
Wireframes
Release
Planning
Average 8 Weeks

30. we engagengage
Fixed Scope,
Fixed Budget.
You tell, we do! We take your requirements and,
based on our analysis, we present you with an
ideal project roadmap starting with the optimal
user experience, design and streamlined
implementation & performance for a fixed cost.
Companies that want to create platforms or
applications with known scope, requirements,
features & purpose (ex. company website)
Ideal for
Average 12 Weeks

31. ngagewe engage
Agile Product
Development .
A dedicated team is assigned to build your product using SCRUM
agile methodology. Following agile processes, collaboratively, we
co-create a backlog of your product’s features, prioritize and plan
features on several releases then work in sprints while
continuously testing & validating throughout the journey.
Product-based startups at any stage AND companies
or brands who want to build a special one-of-a-kind
product and mobile application projects.
Ideal for
Average 3-12 Months

32. we engagengage
CTO as a
Service.
We build on years of expertise with 80/20
contributions that matter. We work on 3 pillars:
Product, Process & People over a 3-phase process
for each pillar: Assessment, Strategy & Capacity
Building & Implementation.
Well-funded growing startups looking to serve
their product’s technical needs in-house AND
bigger companies struggling on the technical side
or want to build a technical team.
Ideal for

33. we engagewe engage
Stack & Frameworks
Outsourcing Strategy
Technology Roadmap,
Design & Engineering Processes
Project & Team Management
Process Implementation Roadmap
Tools & Platforms Setup
Agile & Executive Coaching
Products
Assessment
Strategy
Capacity &
Implementation
Process People
CTO
Scope. User Experience & User Testing
Scalability, Load & Performance
Security & Vulnerability
MVP & Product Roadmap
Architecture Design
Growth & Marketing
Budgeting & Investment
Release Management
Team & Salary Structure
Job Profile & Descriptions
Recruitment Strategy & Budget
Hiring Process Setup
Recruitment Campaigns
Screening & On-boarding
Technical Mentorship
Technical L&D Curriculum
& Performance Management
Technical Assessment
Culture & Engagement Review

34. ngagewe engage
Retainers
& Support.
Any up and running product be it website, app or
platform to make sure it’s operating properly & is
inline with latest updates & optimisations.
*Contact us for packages details
Ideal for
Upon the launch of your product, we recommend
our retainer agreements based on your product
needs where our team allocates a certain number
of hours/month focusing on regular upkeep &
enhancement of the product’s performance, user
experience & keeping it bug-free & up-to-date.
Yearly Packages*: Dedicated Hours/Month

35. clients
WORKING
WE
ENJOY
WITH
WE
ENJOY
WITH.

36. Hussein Mohieldin
CEO
Ahmed Abousafy
Operations Director
Mona Ibrahim
HR Lead
Ahmad Alfy
Development Head
Omar Mitkees
Business Development Lead
Islam Abdelraouf
Product Lead
Rami Henein
Account Management Head
Omar Mekky
Engineering Head
Aicha Mansour
Creative Director
USUS.
ABOUT
robusta is a tech agency that focuses on digital
transformation of your business, whatever its need.
Named after a stout type of coffee beans that produces a
strong & distinctive coffee drink, robusta was founded in
2007 by 3 freelancers working on small web design
projects. In 2012, robusta grew to a small team of
passionate developers and designers trying to make a
difference.
Here we are today, a tech agency, with offices in Egypt &
Germany, lead by field experts to build solutions that
transform businesses through the power of digital.
Meet our leaders …

38. contacts
Leuschnerstraße 7, 70174 Stuttgart, Germany.
Stuttgart,
Germany.
Cairo,
Egypt.
34/35 Concord Plaza, St.90, New Cairo, Egypt.
info@robustastudio.com
hoi mo
COLLABORATECOLLABORATE.
LET’S

39. www.robustastudio.com
YOUTHANKTHANK .