There are many misunderstandings regarding the definitions of "cult" and "mind control". What do these words mean and what is involved? How can we tell the difference between the conveyance of a good idea and being controlled into exploitation? Mind control is known by many names: brainwashing, coercive persuasion, thought reform, uninformed consent, manipulation, exploitive persuasion, malignant use of group dynamics, sociopsychological manipulation, behavioral change technology, and compliance-gaining influence. Cults are also known by other names: closed system of logic, authoritarian structure, coercive organization, and ideological totalism.