When it comes to the topic of Artificial Intelligence (AI), the world is quite clearly divided into two factions: those who strongly believe that AI is a good thing and those who vehemently deny this. There are valid arguments on both sides. My personal view on the subject remains that the pros and cons are very contextual — who is developing it, for what application, in what time-frame, towards what end? There is no clear black and white. This also means that the opportunity exists to proactively identify, isolate and address the risks, as the field of AI develops further.