2. Do they have a future both as a product as well as online?
The media is constantly changing so making a
judgement in whether magazines have a future
as a product as well as online wouldn’t be very
accurate.
However at this current moment of time,
technology is increasing dramatically and is seen
to take over most peoples lives. Based on this,
magazines seem to have no future.
ALTHOUGH saying that, many people prefer
reading from a magazine rather than an ipad.
3. Many people say the printing world is coming to an end but
Laurie Benson disagrees and believes it is a stable media.
Laurie Benson (Time): I can speak about the international elite
audience. Obviously the internet has grown wildly over the last
ten years, and among this group it’s at saturation, at 93%.
Amongst this group, the readership of the international press
hasn’t actually fallen over this time period; it
has remained
stable, despite what everybody expected. The
death knell of the printed word was the wrong
forecast to make.
4. Consumption Habits
Technology has changed our media consumption habits
substantially over the last few years. It has created new types
of media; made it easier for us to consume media where and
when we want; and also blurred the boundaries between
media. Consumers can stream or download films and
programmes to their computers, and watch them on their
monitors or on their main television sets. Digital billboards
display eye-catching video images to passers-by. People can
download
radio podcasts to their mp3 players, or digital newspapers to
their electronic book readers, and listen or read on the move.
5. How have audience habits changed when
consuming media?
People in the workplace…Think about the workplace –
you didn’t really consume media very much at the
workplace before the internet. Now you do – a lot of
internet usage occurs during the day.- Laurie Benson
Laurie Benson suggests that because of the internet
people want to read about/hear the media whilst on
the internet. This gives the impression that because of
the increase of the media, consuming the media over
the internet rather than with a magazine is much more
interesting.
6. viewpoints
Traditionally newspapers were read in the morning at home or on the
way to work. Now we have a whole range of touch prints with
consumers during the day. So people can watch Telegraph TV at
lunchtime while eating their sandwiches. That’s how it has developed.
You want to keep your readers or users as close to you as possible.
The internet as a whole is not a threat; it has to
be embraced. And for a print-based product to not have
something online would be foolish. Alex Blaikley (Telegraph):
Both Alex and a majority of other people believe having the media at
your fingertips at all times is a great advantage and being able to read
a newspaper on a touch print is a good thing as newspapers should be
accessible online…ON THE OTHER HAND…
7. TEENAGE MAGAZINES…decreasing
As technology advances and magazines are widely available on the internet
the market for magazines as a product is decreasing.
In 2002 sales of teenage magazines went down by 60%
