Rockit Digital Communication Summit - 2016 February 5-6th.

1. by Max Gurvits
Raising Capital 101

2. @MxGur

3. GOAL: take away possible
misconceptions about fundraising

4. Biggest misconception:

5. Biggest misconception:

6. Do you really need it and WHEN?

7. For growth companies: almost
unavoidable

8. Rule no. 1: Capital is PASSIVE

9. Rule no. 2: Unlike professional $$,
VC $$ is not a product but TOOL

10. VC for startups: Network and
expertise

11. VC for investors: Reward for helping
business grow

12. 1. When Do You Need VC?
2. What Kind Of VC Do You Need?
3. Getting It

13. Part 1: When Do You Need VC?

14. Reality check: Are you EARNING or
LEARNING?

15. If you’re LEARNING….

16. Money (like all resources) must be
scarce at early stage

17. No need for any money before

18. Reason for VC: TRACTION

19. No hard numbers, just indicators:
20+ recurring business/enterprise subscriptions
3x/5x in waiting list
1 distribution partnership
Monthly break-even revenues

20. No hard numbers, just indicators:
100,000 downloads
Double-digit MoM growth

21. Treat your project like an EXPERIMENT

22. No traction: something is wrong

23. Face it, change/pivot, or get money
to make problems go away

24. Part 2: What VC do you need?

25. Silicon Valley fundraising model:
1. Here is what we have
2. Here is where we’re going
3. Here is WHO we need to get there
4. Help convince these guys and
pay for them!

26. Step 1: Understand your goals

27. Step 2: Finding the right people

28. Step 3: Finding the investors with that
experience

29. Scrutinize the investor market

30. Step 4: Get them to pay for your
new talent

31. Part 3: Getting the check

32. Step 1: Map your fundraising social
graph and talk to ALL in your
vertical

33. Step 2: Build database of investors

34. Step 3: Practice Perfect Pitch

35. Start with PERFECT 30-sec pitch

36. First pitch

37. Second pitch

38. Step 4: Have your docs ready

39. Step 5: CLOSE

40. If it didn’t work out
1. Strategy not ready
2. You suck at fundraising

41. And now, the takeaways

42. Takeaway 1: Build relationships with
investors early on

43. Takeaway 2: Choose who will lead
the effort (or hire someone)

44. Takeaway 3: Use your accelerator
credentials wisely

45. Takeaway 4: Set up your fundraising
process and run it as such

46. Takeaway 5: It’s like dating

47. Takeaway 6: If you’re not in SV, you
must be better
X + 1

48. Takeaway 7: When ready, raise as
much as you can and be
formidable

49. Not for the faint of heart: This Is SPARTA

50. @MxGur
Thank you!
Max Gurvits
Cross Border Angels

51. Freebie no. 1:

52. Freebie no. 2

53. Freebie no. 2
I WILL PAY FOR YOU TO GO THERE

54. If interested, please tweet:

55. Freebie no. 3: get featured on
#MAXCAST
@MaxCa_ST

56. @MxGur
Thank you!
Max Gurvits
Cross Border Angels