My Presentation given to NSA-North Florida last September called: "Getting to the Heart of the Matter" it is my call for all Speakers, Trainers, Facilitators, Consultants and Coaches to figure out how to go deeper not wider!

1. Getting to the Heart of What YOU Do The Art & Science of Success as a Professional Communicator… Which one are you? Rod Jurado Sept 18, 2009 For the NSA North Florida Chapter Speaker, Trainer, Consultant, Coach.

2. A Box of Tools … By R. L. Sharpe Isn’t it strange that princes and kings, And clowns that cavort in sawdust rings, And common people like you and me, Are builders for all eternity. Each is given an hourglass, a book of rules, a shapeless mass, and a box of tools, And each must make, ere life is flown – A Stumbling Block, Or A Stepping Stone

3. Tools for your toolbox How do we measure up?

4. Super Kid 1985 Boys and Girls Clubs of Tampa Bay

9. Communicating to the different Management Levels STRATEGIC – Why we do “it” OPERATIONAL – How we do “it” TACTICAL – What to do 15% 35% 50%

13. Communicating to the different Management Levels STRATEGIC – Why we do “it” OPERATIONAL – How we do “it” TACTICAL – What to do 15% 35% 50%

19. Professional Communicators … Counselor Conductor Coach Cop Speaker Influences Coach Inspires Trainer Instructs Consultant Instigates Low Task/ High Touch Low Task/ Low Touch High Task/ High Touch High Task/ Low Touch High Will/ High Skill High Will/ Low Skill Low Will/ Low Skill Low Will/ High Skill Situational Leadership Relat ionship T a s k Install new Patterns

20. The Professional Communicator Continuum Strategic Tactical Consulting Coaching Speaking Training Operational Level 4 Level 2 Level 3 Level 1

21. Coaching Tips … www.coachville.com What … Who … How … Clarification Creation Discovery Coaching Remember the focus is on the Clients …

23. Training Tips … www.ASTD.org , www.ISPI.org WHAT ? SO WHAT ? NOW WHAT ? Design

24. Training Tips … www.ASTD.org , www.ISPI.org 1 8 3 7 5 6 2 4 9 Source: Broad & Newstrom’s Transfer of Training Development Trainer Participant Manager After During Before

25. Training Tips … www.ASTD.org , www.ISPI.org Unconsciously Incompetent – Don’t know they don’t know Consciously Incompetent – Know they don’t know Consciously Competent – Know they know Unconsciously Competent – Forgot they know Consciously Unconscious Competent “ Teach Me” “ Help me learn” “ Remind Me” “ Let me teach you” “ I’m not ready” Training Coaching Speaking Consulting Development Level 5 Level 4 Level 3 Level 2 Level 1

26. Training Tips … www.ASTD.org , www.ISPI.org Participative vs. Reflective Informative vs. Practical Specific vs. General Source: www.BobPikeGroup.com , www.InscapePublishing.com 50% 50% 50% 50% 75% 25% Delivery

27. Training Tips … www.ASTD.org , www.ISPI.org Kirkpatrick’s Evaluation Level’s 1. Butts in seats, smile sheets 2. Learning takes place 3. Learning is used on job 4. Performance is measured (ROI) % Courses Evaluated at Each of Kirkpatrick’s Four Levels What Trainers Measure … Source: ASTD report: ASTD Helps Make the Case for Training (2002) Discovery

34. Speaking Tips … www.Toastmasters.org , www.NSAspeaker.org Remember the focus is on the Connection … A S I V V ignettes I nstuction & (Pedagogy) I llustrations (Androgogy) S tories A ctivities & A nalogies / A llegories

37. Tools for your toolbox

38. Kitty’s Florist …1963

40. The Art & Science of Success … as a Professional Communicator… Which one are you? Rod Jurado Speaker Consultant Trainer Coach