Use this as an opportunity to "reframe" chewing gum... What is the most interesting, valuable, and creative thing you can do with it?

1. Reframe Chewing Gum
RODOLFO RAVANÊDA – BRAZIL
WEI SONG - CHINA
A Crash Course on Creativity

2. Reframing 1
And if we use chewing gum to …
…cover endless small lights
(LEDs) in bedroom over night

3. Overnight, before sleep, bedroom’s light off:
spotlight, projector, little sun.
During the day:
beautiful, charming, wonderful.

4. Reframing 2
And if we use chewing gum more
abstractly to …
…please those we love.

5. Customizing the packaging with feelings
and giving to those who really deserve !

6. Reframing 3
Then you may find it fun
Do you want to play some
computer games?

7. Minesweeper? I played it thousands of time
No, You are at
living room
And you are going to there.
Don’t look at the ground
Follow this map
Yes, If you..
Then,
BOMB!

8. Reframing 4
And If you want to do some Sports
You can do it like this

9. Left Right
And You can play
Limbo!
Prepare for
the “olympic”