To facilitate the creation of a data ecosystem in the agricultural sector that allows the realisation of its full potential, existing barriers that complicate data collection, integration and exploitation should be lowered. Codes of conduct, such as that of the European Union, are aimed at these difficulties. The experience gained during the development of the Global Forest Biodiversity Initiative data portal shows that following the recommendations of the code of conduct facilitates the emergence of a community of data providers and an ecosystem for its exploitation.