Leveraging Social Media to Advance Your Organization
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Learn how to ensure that your organization is making the best use of social media to build an online presence for your community.
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Leveraging Social Media to Advance Your Organization
- 1. Leveraging Social Media to AdvanceYour Organization Roger Renteria Rochester Chapter
- 2. About Roger Technical Writer, Albuquerque, NM New Mexico Tech, 2010 Secretary,Webmaster New Mexico Kachina Chapter, 2010-2013 Content Management, Social Media Loves technology, websites, and online collaboration Other: Blues Dancer. http://linkedin.com/in/rrenteria
- 3. Social Media Practices From old to new From hard to easy Lessons learned Sustaining an online community
- 4. Hub and Spoke Website Email LinkedIn Google+ Youtube Twitter Facebook Instagram Pinterest
- 8. Navigate the Social Media Matrix Facebook Pages Groups Messages Events Twitter Retweets Follows # tags LinkedIn Groups Events Job Postings Google+ Pages # topics Trending
- 9. Navigate the Social Media Matrix Flickr Galleries Groups Sets Instagram # tags Follows Pinterest Boards Shares YouTube Videos Responses Playlists
- 10. Share with love Social Media Friendly Great graphics Nice photos Search Engine Optimized MetaTags Meta Description
- 11. Mobile Friendly
- 12. Tried and true, the stories Perks Scheduled emails HTML/PlainText options Real-timeTracking Horrors Flagged for “spamming” Rate Limits MailManager manual export Email Old: MailManager New: MailChimp (or similar)
- 13. Tried and true, the stories Perks Media rich Cross-network sharing Real-timeTracking Schedule posts (with other services) Drawbacks Few followers “Spammy” Repetitive posts Twitter Facebook Instagram LinkedIn Flickr YouTube
- 14. Tried and true, the stories Attract attention with Photos Graphics Event Invitations Questions Facts Examples Did you know that [insertTechComm- related fact]? Join us for [event details]! Don’t forget about this week’s event! What are your thoughts on [topic]?
- 15. Active Social Media Weekly or Semi-Monthly Schedule posts or set reminders (for yourself) Automatically Cross-Post Link social network accounts together Facebook Twitter LinkedIn Start group discussions Encourage members to talk with each other
- 16. Keep the Discussions Alive
- 17. Plan Ahead Schedule posts in advance Cross-post
- 18. Two-Way Communication Website Email LinkedIn Google+ Youtube Twitter Facebook Instagram Pinterest
- 19. Resources http://www.slideshare.net/viqui_dill/social-media-webinar- stc-cac-websites-wikis-part-2 http://www.slideshare.net/viqui_dill/stc13-ld- communications-publicity http://www.slideshare.net/viqui_dill/stc-social-mediasurvey
- 20. Leveraging Social Media to AdvanceYour Organization Your turn, let’s discuss! roger.renteria@gmail.com http://writetechie.com Rochester Chapter