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- 12. Getting new customers Source of traffic % of visitors Bounce rate Conversion rate Search engines 65.9% 31.9% 2.06% Direct 15.1% 30.2% 3.2% Referrals 11.9% 31.2% 1.7% Email 7.5% 22.1% 3.4% Know us 44%
- 21. Where do visitors land? i.e.. not on the home page Landing page % landings bounce% Home page 39% 17% Category page 22% 31% Product page 19% 56%
- 46. Planning taps you can turn New customers Returning customers Visits/traffic sources % increase % increase Orders/conversions % increase % increase Average order values % increase % increase