Your Website Is More Than a Placeholder With a little organization, your site becomes a powerful funnel continually attracting new customers to your enterprise. Make it happen faster when you implement these key, vital tactics in this free report! This vital information will help you discover free, powerful tactics you can use right now to turn your website into an unstoppable web presence! Stop wasting time and energy – set your website up for success — now! Whether you are just starting out, or seek to enhance your website’s earning power, this report will give you a concrete action plan that will transform your online activity into an Unstoppable Customer Magnet. You’ll Learn: * How Your Website Loses You Customers * Why Your Website Matters * Why a Website Isn’t Enough * How to Get Found Online and in The Real World * How to Supercharge Your Blogging into a Publishing Powerhouse * What Social Media Tactics to Employ for Terrific Results * A Social Media Team Plan – train staff quickly to leverage social media for your enteprise’s online success * How to Target Your Online Market - and turn your website from a placeholder to an overflowing customer funnel * Which Social Media Services Suit Your Marketing Goals Best * How to Demonstrate Suitability With Customers Who Seek Answers to Their Problems * How to Easily Maintain Ongoing Communication With Customers While Adding New Customers * How to Demonstrate Credibility & Trustworthiness Using Digital Media * New Ways to Create Online Marketing Opportunities * How to Source Full Time Web Services on a Part Time Budget — Without Off-shoring! This report will help you, whether you are new to the web, or are an experienced online entrepreneur. You'll get key factors that deliver the most results with the most efficient use of your time and energy. You can implement this website marketing plan yourself, or easily source these activities. With a little entrepreneurial spirit, your website will reach the top of the search engine ranking pages for your niche!

2. WEBSITE
MARKETING PLAN
Rogue Star Studio
Roguestarstudio.com
contact@roguestarstudio.com

3. Welcome to Rogue Star Studio’s
Website Marketing Plan!
Your website is more than a placeholder – with a little organization,
it can become a powerful funnel that attracts new customers to
your enterprise – every minute of the day!
You can gain significant results when you implement the ideas in
this report. If up to now you have not developed your website, get
ready to find a simple, powerful plan that will transform your online
results. If your website is already functioning well, the ideas here
may inform your online marketing in results-driven ways you had
not considered.
This report will give you vital guidelines to apply to your website to
increase its web presence, effectiveness and attraction power.
Enough said, let’s get started!
Frank Allen
Creative Director
Rogue Star Studio
Web Design | Online Marketing
Roguestarstudio.com

4. Introduction
If you watched the video that accompanies this report, you know
why it’s important to leverage your website marketing. A well-
developed web presence establishes your brand, enhances your
social networking and referrals, and increases your bottom line.
Now it’s time to give you simple steps that you can take to turn
your website into more than a business card – but a revenue
funnel!
I’ll show you how to fix your design, your content, and your online
marketing. Do it yourself, or get in touch with me and I’ll do it for
you. The tips in this report are just a starting point; you can find
many new strategies and marketing channels to develop as you
progress!
You’ll see that your web presence is not only a vital channel for your
success – it is also easily fixed and not as costly as you might have
thought!
And now, the Marketing Plan!

5. Finding Your Business
Are you marketing to a service zone, a local community or a region?
Many people will search local businesses using their mobile phones.
Geographical Location:
♦ Put your business on Google Places for Business.
♦ Put a pin detailing your address, phone and website on
Google Maps.
♦ Add a business page on Facebook with your location
information – preferably with street view pictures
♦ For walk-in traffic, list in services like Foursquare
♦ Check Yelp; listen & respond to customers’ concerns!
♦ If you advertise with brochures or door hangers, add a
QR code to lead people to your website.

6. Search Engine Location:
♦ Use Search Engine Optimization onsite and offsite
♦ Get your site ranked for common keyword searches
♦ Use Google Adwords to discover popular search
phrases; enter them into Google to view the
competition. Visit their sites to determine the extent
of their competitiveness for ranking; if they are
well-established, you will have to rank for alternate
phrases, or out-perform them with a superior SEO
strategy.
♦ Make sure you embed Google Analytics to track your
results!
Onsite SEO:
n Make a list of 50 keyword phrases
n Use priority keyword phrases in page headers,
page meta information, page content (about 1/
100 words), link anchor text, and footer
n Blog Article Content – one blog post weekly
containing a keyword phrase. Posts can be about
250-500 words long.
Offsite SEO:
n Use social media to create backlinks leading to
your content (more on this later)
n Publish blog content to article directories, blog
networks
n Create alternate media formats of your blog post:
text, PowerPoint Slides, PDF reports, Audio and
Video.
n Example sites:
u Text à Article Directories (Goarticles.com)
u Slides à Slideshare.com
u PDF Reports à Scribd.com
u Audio à Podomatic.com
u Video à Youtube, Tubemogul distribution

7. Social Media Location:
♦ Sign up for accounts at:
n Facebook
n Twitter
n Google Plus
♦ Optional:
n Stumbleupon
n Digg
n Delicious
n LinkedIn
n Pinterest
n Tumblr
♦ It’s a good idea to carry over the same banner/header
in all of these sites. This creates design consistency
and recognition value. Also, use the same user name
as much as possible.
♦ To get the most out of social media, see the Social
Media Team Plan on the Rogue Star Studio website
at:
http://roguestarstudio.com/category/social-media-team-plan/
♦ This will orient you and your team to unified activity.
Use the simple daily or weekly plan outlined in the post
“Quick Social Media Steps for Your Team.”
These steps are just a beginning. Numerous other websites and
services all enhance your search engine findability and social media
relevance. An organized approach will deliver concrete traffic. More
traffic means more customers and a growing referral network for
your future success!

8. Demonstrating Your Suitability
Prospective customers visit your website to make a decision that
will solve their problems. To that end, they seek information to base
that decision on.
If your website doesn’t provide that information directly, or offer the
promise of a solution with further inquiry, the customer may find
those answers from your competitors.
List your services clearly!
You may list your pricing, or not – this is not always essential. The
customer needs to know that a) you have the service they seek,
and b) it falls within their budget. If you don’t list your prices, your
site design should illustrate the market you service:
n Economy – prices based on competitiveness
n Value – medium service for medium prices
n Premium – high quality service for exclusive prices

9. Evaluate your target market tier. Your customers will seek signs
that your business suits them. Here, the design of your site sends
certain messages – so it’s vital to get this right. If you are not
certain, seek the help of an experienced designer.
In all of these cases, a cookie-cutter free website sends one
message very clearly: you are not serious about business, let alone
the satisfaction of the customer.
To greatly enhance your chances here, you’ll need:
n A dedicated, Top-Level domain (.com)
n A well-organized website with:
• Clear content
• Complete information
• Clean layout and navigation
• No unnecessary information (like meta-links and
branded attribution links that come with free sites)
• Interactive elements like forms, maps and social
media updates

10. Additionally, your site can include a sign-up form to receive a
weekly newsletter. This activity is known in marketing circles as
“List-Building” – and represents one of the more popular results-
driven activities with marketers. List building can:
n Continue to educate your prospective clients
n Reinforce brand awareness in old and new clients
n Increase your referral network
n Generate repeat business
nTake some pressure from depending on new
customers only
n Provide an ongoing channel to market new products
and services with self-selected prospects
To obtain these advantages, you’ll need:
n A working sign-up form
n A list-building /email service
n An email series
• These consist of about 10 posts of 250 words each
• Send out a weekly post
• The content can be informative and a bit more
personal or promotional than a regular blog post
• Include location and map information
• Enhance content with an HTML template for a nice
design; if you include images, remind readers to
click to allow images in their email menu
• As with blog posts, include a Call To Action at the
end; these may include:
o Promotional action steps
o Buy Now Buttons
o Read More
o Visit your website or social media page to
interact with a poll or contest
o Refer a friend
o Other – get creative!

11. Creating a sign-up form on your website can be complicated but it
doesn’t have to be. Popular services include:
n Listwire (free & unlimited)
n Mailchimp (free to a limit)
n Aweber (paid)
You can write your email series yourself, or hire someone to do it
for you. For an economic option, consider using PLR.
Private Label Rights content is bulk writing under a shared license.
Other people may use this content as well; but since it’s going into
an email series, and not search engine indexing, then duplication
doesn’t really matter.
Just make sure you get content written by a professional. PLR tends
to go for about $1 per article and is often sold in packs of 5-15
articles. Avoid packs of 100-1000, since these are probably not of
good quality.
Your email series should reinforce your credibility. It might also
create a running benefit for your readers to gain knowledge in step-
by-step form.

12. Establish Your Trustworthiness
Now you’ve provided your readers with the information they seek,
and you’ve done it with a great website design and online marketing
plan.
All of these elements work together to establish your credibility and
trust in the customers’ eyes.
Your website can increase its ranking in search engine inquiries.
Your content gets shared through social media. Your customers
interact with your website and get their unknowns turned into
knowns. Your profitability compounds value with each new customer
you win!

13. A good website demonstrates your enterprise’s trustworthiness by
showing:
Maintenance and Care – your website is up to date and
contemporary elements in design, social activity and usability
Recency – you maintain an active participation online and care
about your website, your business, and your communications
Activity – Customers find out about you using their favorite online
channels: be it a Google Search, Facebook, Twitter, Pinterest, Maps
or more.
Your website has become much more than a placeholder!
It has become a vital channel driving business to your
doorstep.

14. Now make it your own!
To get you started developing your website to its potential, consider
these marketing channels:
• Blogging → Content Marketing
• Social Media → Social Marketing
• Lead Nurturing → Email Marketing
• Lead Conversion → Direct marketing
• Closed Loop Analysis → Test marketing
• Search Engine Optimization → Search Engine Marketing
• Ads & Pay Per Click (PPC) → Paid Marketing

15. Let Rogue Star Studio Help You!
We’ve created a Web Presence Plan that covers all your needs. The
best part is, you can get a dedicated web team at only a part time
cost.
Wouldn’t you love to know that your enterprise’s web concerns are
all being taken care of? We create a hands-free web solution for
you.
Every day, we maintain your website and online marketing
activities. These include:
Get a Web Team That Handles It All:
COMMUNICATION
Reach out to us whenever you want to communicate your needs.
We also have a handy Maintenance form you can fill out weekly
or monthly to update your website however you want. Get help
whenever you need it!
PLATFORM
We handle your website’s backend stuff: whether your site runs on
WordPress, Drupal, Joomla or other popular platforms. Want a
mobile website that makes smartphone surfing a breeze? We do
that too. We’ll host your website and maintain your technical needs
so you don’t have to worry about it! We’ve got you covered!

16. DESIGN
Get a contemporary design that puts your enterprise in a great
light. We’ll target your market using design as a weapon in your
arsenal. Your site design will be your own. Even better – we can
change it whenever you want to whatever you want!
CONTENT
We’ll add professional page content, blog content and an email
series that will keep your website active and relevant for search
and social media optimization. Your customers will enjoy your email
newsletter, and you’ll enjoy your growing list of subscribers!
SOCIAL MEDIA
Need key social media accounts? Already have social sites, but need
to unify their design? Get responsive social media channels. We’ll
post your blog content regularly to key social media services.

17. Rogue Star Studio will do all of this for you, every day. The best
part are the budget-friendly prices!
Additional services are available as well. This terrific package puts
your Web presence in the power zone!
The best part is, you’ll have your very own dedicated web team to
handle all your online needs whenever you need them. Compare
this to hiring your own staff!

18. To inquire with no obligation, fill out the form on this page:
http://roguestarstudio.com/order
We’ll get started as soon as possible! We’ll email you an invoice
with a payment button. You can make a secure payment using
credit card or bank transfer. We’ll start immediately upon receiving
your deposit.
With Rogue Star Studio, you can be as active or passive with your
website as you wish.
We’ll handle it all!
Get in touch now. I look forward to hearing from you.
Best of luck in your online success,
Frank Allen
Creative Director
Rogue Star Studio
Web Design | Online Marketing
Roguestarstudio.com
For more valuable free information about succeeding online, visit
Rogue Star Studio regularly!