1. The changing
role of radio
and the music
charts
“It is time that radio stations
adapt to the new media
technologies.”

2. Capital Fm
 Capital radio is the biggest commercial
radio station in London.
 But it has lost 8.7% of its listeners in last
three months.
 This is due to Capital Fm launching a new
music channel which now allows
audiences to access to both the music
and the video at the same time.

3. Heart Fm
 Heart Fm has lost 9.6% of their listeners in
the last year.
 Heart has also launched a new music
channel which informs the audience
about celeb gossip and music.

4. Smooth Fm
 Smooth Fm London, has lost 20.8% of its
listeners in the last year and 38.5% in the
previous quarter.
 This
shows the sharp decline in people
regularly listening to the radio stations.

5. Accessing music
 Less people listen to the radio regularly
because of the internet.
 Large Institutions are expanding online for
example ITunes.

6. Switch-Off
 £21 million analogue radio switch-off plan
„ a waste of time‟.
 Digital radio currently accounts for 29.2%
of all radio listeners.

7. Changes that need to be
made
 The radio stations need to be prepared
to be taken over by the internet and its
accessibility.
 Also radio station may need to expand
and begin to have a music channel.

8. Audiences expectations
Past Expectations Current Expectations
Being able to listen to the news Being able to constantly be
at given times. updated with new music and
the latest news.
To have the current hits on a Accessible music on the go.
loop
No to experience much of a A solid programming schedule.
hosts personality
Radio hosts must maintain high
standard.

9. Radio roles include
 Reporter
 Interviewer
 Researcher
 Script Writer
 Presenter
 Radio Journalist
 Producer
 Studio Assistant
 Programme Schedule
 Commercial Trafficker
 Audio Engineer

10. Relationships between the
Radio stations and artists
 Unless they are buying paid commercials,
record companies do not PAY radio stations
for anything.
 In fact that's a sore subject right now
because labels and artists are trying to get
stations to pay them.
 In the past they've always been more than
happy for the promotional power of having
their records played and it's been a very
good relationship. But now they're getting
greedy.

11. Types of advertising
 Type of Advertiser: National, Regional or Local.
 Generally only big cities get national advertising
such as airlines and consumer products.
 Regional advertising dollars are for bigger stations
in an area that will get dollars from a pool of
money received from all the Ford dealers in the
Southeast.
 Local advertising (Joe's Barber Shop, Sally's
Tanning) is important to ALL stations, but is key for
very small sta.ions;

12. How are up and coming artists
found ?
 At the lowest level are the A&R scouts.
 They listen to demos, go to shows and find
new artists from their contacts and the press.
 If the scout finds a band that fits the labels
roster, he'll pass them to an A&R Manager.
 They will make the decision on whether to sign
an artist and negotiate the deal.
 It's the manager‟s job to get the rest of the
department at the label interested in the
artist, presenting them to the PR and
promotions people.

13. How to attract new audiences
 Radios now need to start using online
streaming and podcasts in order to attract
the growing online generation.
 Radio stations should also look into
developing desktop and mobile applications
to help them to retain audiences.
 Through these applications listeners will be
able to visit the radio stations web page
which will allow them to access additional
information when they need it.