A visual presentation comparing President Obama and Governor Romney's likeability and how it helped him win re-election.

1. Why Obama Won
How Likeability Helped Decide The
2012 Presidential Campaign
From Rohit Bhargava, the Author of the
Marketing Best Seller Likeonomics

2. This election was not
about the facts.

3. something.
Because there weren’t any.

4. But people still picked their sides.

5. While politicians divided ...
and blamed each other.

6. Voters
sought new
ways to find
the truth …

7. But nearly everyone
ended up with the same
useless conclusion …

8. Here’s the problem:
Political “facts” are not
reliable because they
can be biased and
focus too much
on logic.

9. “In
politics, when
reason and
emotion
collide, emoti
on invariably
wins.”

10. The truth is … we do business,
build relationships, and even
vote for the people we like.

11. Likeability
inspires personal
connection,
which inspires
action. It is why
politicians still
kiss babies and
show up at
rallies.

12. And the “Likeability Gap” explains
why some people are inspired to
do more than others …
THE LIKEABILITY GAP
What people do
because they What people do
WANT to. because they
HAVE to.

13. In a very close
election, the
candidate who
can inspire more
people to ACT
(and convince
others to act)
will always win.

14. In 2012, Obama won the
likeability battle – which
drove voters to action.
Here is a gallery of moments
to explain why he succeeded
while Romney failed …

15. The Gallery of
Presidential Likeability
DEMOCRAT
A Curated Collection
of Images from
the Media
REPUBLICAN

44. Romney watching election results …
NO IMAGE FOUND ONLINE

48. A Short Summary
Likeability was a key factor in
helping Obama win re-election
in the 2012 Presidential Election
… and this presentation shares
a side by side comparison of
the candidates’ likeability
through the campaign.

49. Twitter: @rohitbhargava
Download excerpts
and learn more at:
www.likeonomics.com
Rohit is available for
interviews and keynote
presentations – email for
more information at:
influentialmarketing@gmail.com