A study on the TVS Group

1. TVS GROUP
The TVS Group is one of India's largest industrial conglomerates.
TV Sundaram Iyengar and Sons Limited, established in 1911,
is the parent and holding company of the TVS Group.
TVS and Sons distributes Heavy Duty Commercial Vehicles, Jeeps and
Cars. It represents premier automotive companies like Ashok Leyland,
Mahindra and Mahindra Ltd., Fiat and Honda.
It also distributes automotive spare parts for several leading
manufacturers.
TVS & Sons has grown into a leading logistics solution provider and
has set up state-of-the-art warehouses all over the country.
It has also diversified into distributing Garage equipment that ranges
from paint booths to engine analyses and industrial equipment
products.

3. LOGO’S

4. Group Companies…
TVS Motor Company
Sundaram-Clayton Limited
Lakshmi Auto Components Limited
Rubber division
Lucas Indian Service Limited
Tyre solution division
Axles India Limited
Sundaram Textiles Limited
Brakes India Limited
Turbo Energy Limited
Harita Grammer Limited
TVS Automotive Europe Limited
India Motor Parts and Accessories Limited
TVS Auto Parts Private Limited
India Nippon Electricals Limited
TVS Cherry Private Limited
Madras Auto Service
TVS CJ Components Limited
Southern Roadways Limited
TVS Electronics Limited
Sundaram Brake Linings Limited
TVS Interconnect Systems Limited
Sundaram Fasteners Limited
TVS Lanka Private Limited
Sundaram Finance Limited
TVS Logistics Iberia S.L.
Sundaram Industries Limited
TVS Logistics Services Limited
Sundaram Motors
TVS Logistics SIAM Limited
Sundaram Clayton Limited
TVS Sewing Needles Limited
Delphi-TVS Diesel Systems Limited
TVS Srichakra Limited
India Japan Lighting Private Limited
TV Sundram Iyengar & Sons
Irizar TVS Limited
Limited
Lucas-TVS Limited
Wheels India Limited

5. TVS Motor Company Ltd.
TVS Brands
•TVS Apache
•TVS Apache RTR FI 160
•TVS Centra
•TVS Fiero FX
•TVS Flame
•TVS Scooty
•TVS Star
•TVS Victor
•TVS Victor GLX 125
•TVS XL Super

6. BRAND AMBASSADORS…
Mr C.P. Raman, President, Surya appointed the brand
TVS Motor Company, with ambassador for TVS StaR
Mr Chandramouli, Vice- for South India
President, wishing Sachin
Tendulkar
Priety Zinta as the brand
ambassador for TVS Scooty Pep
Mahendra Singh Dhoni, India's wicketkeeper-
batsman, will be TVS Motor's latest brand
ambassador, company officials told
newspersons today.

7. LAUNCHES…
TVS Motor Company- Sporty Bikes for Sporty Young Girls
►The TVS Scooty Wimbledon Collection
►“At TVS, they constantly study the leading style and fashion trends in India
and abroad to assist the development of our themes every season. We
observed that there is a growing trend of sports and fitness consciousness
amongst young girls that is being reflected in fashion trends.
Kinetic, TVS Motors Plan Slew Of Initiatives To Woo Customers
►Even as Kinetic Engineering Ltd is stepping up its brand-building plans to
promote its new launches, TVS Motors Company has shifted its focus to
corporate advertising campaigns and direct marketing plans to woo bike lovers
across the country.
►TVS Motors Company is in the process of rolling out an aggressive television
commercial (90 seconds) as part of its corporate ad campaign. Created by
Saatchi & Saatchi, the new commercial depicts a strong relationship between a
horse and its rider in its communications.
TVS wins legal battle against Bajaj, is free to Flame
►TVS, which had been fighting a legal battle against Bajaj, with regard to
the latter’s contention that TVS had infringed Bajaj Auto’s patented
technology, is now free to continue using that technology.

8. TVS Scooty Hybrid to be launched in India by end-2010
TVS will launch a hybrid version of the Scooty in India by the end of
this year, but no production plans have been announced for the
Qube 2.0 concept...
The Scooty Hybrid can run on petrol, electricity and a
combination on both.
TVS to launch India’s first motorcycle with clutchless gear shifting
By the end of this year, TVS may launch a new bike that will allow riders to
shift gears without using the clutch...

9. TVS-E POS
TVS-E, are not only happy to meet you and understand your
requirements but feel privileged to be at your service!
PRINTERS
RP-45 4 inch 58 column Dot Matrix Printer
LP-44 4" Desktop Label Printer
RP-35 3 inch, 40 Column Dot Matrix printer
RP-3150 3 inch Direct Thermal Printer
RP-3200 3 inch Direct Thermal Printer
SCANNERS
101 PLATINA Handheld Laser Barcode Scanner with trigger
301 GOLD Omni directional Laser Barcode Scanner
101 GOLD Handheld Laser Barcode Scanner
MSR Keyboard Magnetic Swipe Reader Keyboard
Customer Pole Display
Mascot Star Electronic Cash Register

10. ZF electronics TVS (India) Private Limited
SWITCHES
MICRO SWITCHES
Subminiature Series , Sealed Series , Miniature Series,
General Purpose ,Panel mount ,KeySwitches
ROCKER SWITCHES
REED SWITCHES
CONTROL COMPONENTS
Limit Switch
Push Button
Tower Light
CUSTOMISED PRODUCTS

11. RELAYS
Reed Relays & Solid State Relays
SENSORS
Magnetic Sensors
Digital Vane Switch , Magnetic Proximity Sensor ,
Geartooth Speed Sensors , Geartooth Speed and Direction Sensors ,
Angular Position Sensors , Actuator Magnet
InfraRed Sensors
New Products
Waterproof Rocker Switches ,Smartcard Reader

12. TVS Racing dominates MRF National
Supercross
C. S. Santosh of TVS Racing and Syed Eathasham of Yamaha share
honors in the foreign open class.
C. Vijaykumar of TVS Racing continues to lead the championship.
TVS group to diversify, eyes 'green' power
The TVS group, a leading brand in the automotive industry, is set to create
its brand in ‘green’ power energy through a new company. It is also eyeing
the defence sector, as part of a diversification plan, through Sundaram
Clayton, a leading supplier for the automobile industry.
Bank of India ties up with TVS Motor for financing Flame
Bank of India has entered into a memorandum of understanding with TVS
Motor company to provide finance for customers intending to buy TVS Flame
SR 125 motorcycle.
AWARDS…
The Deming medal