This document appears to be an internship report submitted by P.v. Rohit on customer segmentation. It includes the company's mission statement of providing superior service through capability, relationships, and technology. It also lists company meanings, mantras, and discusses various topics related to customer segmentation including harvesting niche customers, developing products, and perfecting pitches.

1. An Internship report on Customer
Segmentation
Submitted by:
P.v.Rohit
138944

3. 1.MAKE
MEANING

4. 9.NICHE
THYSELF

5. The mission of Volwing’s is to provide
superior service through the right blend of
capability, relationship, technology which
wow our customers

8. Company Meaning
Computers
Information
Commerce
Video

9. 2.MAKE
MANTRA

10. The mission of Volwing’s is to provide
superior service through the right blend
of capability, relationship, technology
which wow our customers

11. Company Mantra
“Healthy fast food”
“Authentic athletic
performance”
“Peace of mind”

12. JUMP
CURVE
TO THE NEXT
3.

13. 1.0
HARVEST
ICE

14. 2.0
ICE
FACTORY

15. 3.0
ICE
FRIDGE

16. ROLL
4.
the DICEE

17. DEEP
Fanning, Reef

18. INTELLIGENT
MyKey
(Ford)

19. COMPLETE
LS, Lexus

20. EMPOWERING
Air (Apple)

21. Elegant
Eames Lounger (Herman Miller)

22. DON’T
WORRY
BE CRAPPY
5.

23. LET
100 FLOWERS
BLOSSOM
6.

24. POLARIZE
7.
PEOPLE

25. CHURN
8.
BABY, CHURN

26. Value
Unique

27. Value
Unique

28. Value
Unique

29. 10. PERFECT
YOUR PITCH

30. CUSTOMIZE YOUR INTRO

33. FOLLOW
10 20 30
RULE

34. 10 slides

35. 20 min

36. 30 point font
This is 20 points
This is 14 points
This is 12 points

37. DON’T LET
YOU DOWN
11.
THE BOZOS GRIND

38. I think there is a world market for
maybe five computers.
Thomas Watson
Chairman, IBM
1943

39. This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.
Western Union internal memo
1876

40. There is no reason why anyone would
want a computer in their home.
Ken Olsen
Founder, Digital Equipment Corp.
1977

41. GuyKawasaki@gmail.com