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доц.д-р Десислава Бошнакова, зам. ректор на НБУ и управител на ROI Communication
правим
специални
събития,
анепросто
събития?
Защо
Събитията
Събитията и ние
Дъгата се появява независимо от нас и въпреки нас.
Специалните събития
“Нарочно е оставен бял”.
Специалното събитие
е организирано събиране на хора с определена цел!
Специалните събития
Защо?
За да празнуваме
За да се обучаваме
За да продаваме
За да честваме
Специалните събития
Защо?
Специалните събития
• Защото така правим винаги
• Защото и другите така правят
• Защото не сме правили отдавна
• Защото иначе ще се изложим
• Защото идва празник
• Защото......
Трябва ви истински отговор
Специалните събития
За кого?
Специални за кого?
За
Мен?
За
Клиента?
За
гостите?
?
Специални за кого?
За
Мен?
За
Клиента?
За
гостите?
Откъде идва специалността?
!?
Откъде идва специалността?
Епизодичната памет се състои
от спомени за минали събитияминали събития и
опитопит. Тя се съхранява в
хипокампа (hippocampus – водно
конче, лат.) в продължение на
няколко години. През това време
опитът се преживява отново иопитът се преживява отново и
отновоотново в мозъчната кора. Тези
спомениспомени могат да се превърнат в
постояннипостоянни – да постъпят в
дългосрочната памет.
Кутия за спомени
Чип за спомени
И ако искате да си спомняте:
www.facebook.com/dboshnakova
twitter.com/Boshnakova
bg.linkedin.com/in/dboshnakova
Картинките са взети от следните адреси:
с.2 - http://www.bibleprophecyupdate.com/wp-content/uploads/2009/11/natural_disasters.jpg,
http://www.photography-match.com/views/images/gallery/Sunshine_Skyway_Bridge_Tampa_Bay_Florida.j
с.3 - http://www.eaas.co.uk/images/atmospheric_optics/rainbow.jpg
с.4 - http://www.7principles.coop/wp-content/uploads/2009/01/intentionallyleftbankbillboard.jpg
с.5 - http://www.lostbulgaria.com/pic/1047.jpg
с.7 - http://www.enfrentearte.com/hotel-ronda/uploaded_images/sevillanas-786150.jpg
с.8 - http://bizdev.blog.extendance.com/files/2009/02/ted-2009-1.jpg
с.9 - http://www.german-info.com/images/german_images/Frankfurt-Bookfair-2010-2-large.jpg
с.10 -
http://3.bp.blogspot.com/_L-deInbQA9c/S1lZn1dkPtI/AAAAAAAAGDI/usUZft7mnKw/s640/Indiana-Jones-b
с.14 и 16 - http://www.facebook.com/?ref=logo#!/photo.php?
fbid=462400938987&set=t.548618226, http://img1.fantasticfiction.co.uk/images/n4/n23639.jpg,
http://static-
p3.fotolia.com/jpg/00/03/63/92/400_F_3639249_F6EpAHVvcUkJf40KmDzXToxz3HZPkSqp.jpg
с.17 http://www.dynamicflight.com/avcfibook/learning_process/1-9.gif
с.19http://love-aholic.com/2010/02/brain-happiness-birth/
с.20 http://elydrum.com/box%20memories.jpg

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Защо правим специални събития, а не просто събития?

Notas del editor

  1. http://www.hardwarezone.com.au/img/data/articles/2002/565/memory_chip.jpg