The ppt from the open innovation masterclass given at Edgbaston 21/5/13

1. © 100%Open 2012
Collaborate to innovate
An open innovation master class
121/05/2013

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100%Open

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Our Clients
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100%Open Networks

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Innovating with partners
by sharing the risks
and the rewards.
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Open Innovation

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“It’s not the big that eat the
small…it’s the fast that
eat the slow.”
Laurence Haughton
It’s Not What You Say it’s What You Do
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The agile enterprise
For corporates it’s about bigger faster cheaper

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100%Open Innovation Process
Explore Extract Exploit
Identify Interesting Questions and
explore potential answers.
Select the best innovations and
potential partners.
Prototype and take investable
propositions to market.

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3 Minute Joint Venture

9. 100%Open 2013
Session 1
3 minute joint venture
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Session 1

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Open innovation
live!
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Session 2

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The BT Health Challenge
Can you help BT deliver a
complete service for people
to manage long term
conditions at home for less
than £1 a day?

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Dragon’s feedback filter

13. 100%Open 2013
To change image Right click it and
choose Change Picture and Sent to Back

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3 minute pitches
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Session 2

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Session 3
Case histories and lessons
learned
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Session 3

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Lessons Learned
Conversations first,
then relationships,
then transactions.

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P&G
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P&G systematically gather and share needs through it’s Connect & Develop programme, with the
explicit objective of being viewed as the partner of choice in the FMCG industry.

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Lessons Learned
“Innovation is a
U-Shaped Process.”
Paul Vanags

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Oxfam
By connecting insight gathering with prototyping with product development Oxfam were able to co-
create better innovations cheaper and faster with supporters and partners.
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Lessons Learned
Clients not Cash

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Orange
An Airlock competition that helped source and create a new £20m service proposition called Last
Second Tickets trialed with 1m customer & launches nationally in Q1 2012.
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Give to Get
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Open Mindsets

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Interface
Interface are a $1bn carpet company who have a promise – called Mission Zero - to eliminate any
negative impact the company may have on the environment by 2020.
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Lessons Learned
“The future reveals itself through
the peripheral.”
J.G. Ballard

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McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are likely to act at
airports, overcoming costly and dangerous uncertainty.

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Lessons Learned
“People are much more likely to
act their way into a new way of
thinking, than think their way
into a new way of acting.”
R. Pascale

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Find existing challenges
It’s out there, somewhere.

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Digital media
• TSB Digital Fashion Innovation Contest,
£25k 5th June, 2013 Link
• Digital Finance Innovation Contest
Speed networking & pitch event major
players 10th June, 2013 Link
• Samsung Venture & Entrepreneur call,
open Link
• LG Collaborate & Innovate Link

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Assistive Technologies
• REALISE Market Place - OI community
for Assistive Technologies Link
• Clinical Excellence - up to £24k each, 5th
June Link
• The Long Term Care Revolution - Up to
£2.4m, 5th June Link
• Boots Centre for Innovation - Call for ideas
and innovation Link
• Colgate - Patented Innovations Link
• GSK Innovation - Call for innovation Link
• Medtronic - Call for inventions Link

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Niche Vehicles
• Niche Vehicle R&D Competition - Up to
£1.35m - Midnight 7th July Link
• Ford Social - Call for ideas Link
• BMW - Virtual Innovation Agency Link
• Johnson Controls - Open Innovation Link

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Open Innovation Cheat Sheet for SMEs
IAE Coventry
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Ideas are Worthless
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Innovation is valuable

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Dress for the Occasion
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Connect your brands in a meaningful way

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Customise your pitch and make it
fit for purpose
Tailor Made

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Lost in Translation
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Convey your offer in an understandable
tone of voice

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www.address.ip
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Address Intellectual Property and NDAs
before, during and after

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What differentiates you from the others?
The Left Angle

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Source Code
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Understand organisations supplier and
procurement guidelines and processes

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Better Together
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Open Innovation – a mutually beneficial,
win-win relationship

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Find the right door within the organisation
Knock Knock!
Who’s There?
SME.
SME Who?!

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Observe the Speed Limit
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Don’t try to run faster than the other
company can walk

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Louise Marjoram
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Collaborate to innovate
Keynote

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Heard of the 6 degrees of
separation?
It’s now only 2.
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Session 4 - Outro

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South Building | Somerset House | Strand | London | WC2R 1LA
Phone: +44 (0) 20 7759 1050
Mobile: +44 (0) 7747 634038
Email: david@100Open.com
Web: www.100Open.com
Twitter: @deeyesbee @100open
David Simoes-Brown
Co-Founder & Strategy Partner
Thank you
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