The document discusses open innovation and provides examples of companies that have benefited from open innovation strategies. It summarizes key concepts like the birthday paradox, joint ventures, giving and getting, and peripheral vision. The document also provides toolkits and templates for open innovation processes like setting strategies, finding needs, discovering ideas, prototyping, and metrics. Case studies describe how companies like LEGO, P&G, Oxfam, and Interface used open innovation.

1. 100%Open 2015
The DNA of the Open Enterprise
Roland Harwood 100%Open, 21/4/15
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2. © 100%Open 201521 April 2015 2
The Birthday Paradox
What are the chances that
two people in this room
share the same birthday?

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Birthday Paradox
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The probability of 2 people
sharing the same birthday is
over 50% with just 23 people
in a group, 99% in a group of
just 57 people, and with 200
people it is 99.999999999999
9999999999999998%.

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3 Minute JV
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“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young

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3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.

6. 3 Minute JV

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Give > Get
721/04/2015
“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs

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Open Innovation is…
Innovating with partners
by sharing the risks
and the rewards.

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100%Open Innovation Process
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BARCLAYS
Co-created a new
open innovation
strategy that was
approved by CMO
and currently in
process of
implementation
and training.
P&G
100’s of consumer
insights identified
based on analysing
and coding
10,000’s social
media comments
from 6 countries.
E.ON
Sourced and co-
created new £10m
ideas with 5000
customers
including an E.ON
electric vehicle
breakdown
recovery service.
LEGO
New online
platform with
500,000
customers leading
to several of the
most profitable
recent product
launches.
OXFAM
Flexible giving app
co-created and
prototyped with
Oxfam donors and
customers and
now in the process
of being built.
CARLSBERG
Successfully
launched
Somersby Cider
reaching 20% of
the Swiss
population without
traditional media.
IDEATE
with your crowd
in response
to insights
LISTEN
& extract
insights from
consumers
FRAME
& design
focused
challenge
TEST
ideas &
design
concepts
REFINE
the best
concepts
pre-launch
LAUNCH
& evaluate
your product
or service

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Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 1 million people.
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2 degrees of Separation
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"There are more smart
people outside your
company, than within it.
It’s the law of numbers.
Be adaptive.”
Reid Hoffman

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Case Study – P&G
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Each search has summary sheet…
Global search of 250,000+ high growth companies globally and secure development of
opportunities through an “Innovation Airlock” leading to £8.5m in new partnerships.
Innovation Radar & Airlock Search
1000 companies > 200 vetted > 100 recommendations > 8 deals…which can be drilled into for detailed info.

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Explore > Extract > Exploit
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“Innovation is a
U-Shaped Process.”
Paul Vanags

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Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit an award winning internal innovation platform.
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Open Innovation Principles
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“Nearly every problem has
been solved by someone,
somewhere. The challenge
of the 21st century is to
find out what works
and scale it up.”
Bill Clinton

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Case Study – Interface
21 April 2015
Interface are a $1bn carpet company driven by environmental sustainability and
helped them developed a new carpet tile made out of recycled discarded fishing nets.

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Peripheral Vision
1721/04/2015
“Innovation is a by-product
of engaged networks.”
Verna Allee

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Colombia CO4
CO4 is a government-led national programme with 12 of the largest companies in
Colombia on 30+ innovation challenges to source solution providers globally.
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20. 1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas

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100%Open Toolkit
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www.toolkit.100open.com

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Toolkit
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1. Co-Lab Test

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Collaboration Styles
Introduction
Everyone has a role to play
when it comes to
collaborative innovation,
but individuals need to
know where they fit in a
team.
This diagnostic tool
assesses people’s
collaboration skills and the
balance of such skills
within a team, company or
partnership.

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Co-Lab Roles
Activators
CultivatorsInfluencersExplorers
ProducersConnectors

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Co-Lab Roles
Explorers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different
concepts
• Spotting insights
But watch out:
• Can be prone to over-excitement and a
lack of focus
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Co-Lab Roles
Connectors
You're great at:
• Spotting similarities or differences
• Brokering new opportunities
• Taking interest in others
But watch out:
• Can be distracted and unaccountable
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Co-Lab Roles
Producers
You're great at:
• Understanding everyone's diverse
motivations
• Navigating challenges
• Communicating with sensitivity
But watch out:
• More interested in the process than
results
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Co-Lab Roles
Activators
You're great at:
• Leading by example
• Mobilizing others
• Communicating with authority
But watch out:
• Can stifle innovation by jumping into
solution mode too quickly
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Co-Lab Roles
Cultivators
You're great at:
• Empathy
• Intuition
• Inspiring others
But watch out:
• Can blend into the background and lack
confidence
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Co-Lab Roles
Influencers
You're great at:
• Encouraging others to open up
• Understanding what's important to
others
• Communicating persuasively
But watch out:
• Tendency to exaggerate details or
dominate
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Co-Lab
6 Social Collaboration Archetypes
I n n o v a t i o n
Collaboration
Ideas Impact
Individual
Group
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ

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Co-Lab Test
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Toolkit
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www.100open.com/co-lab-test

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2. Innovation Airlock
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Toolkit

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Innovation Airlock
The Innovation Airlock’s job is to encourage and facilitate
collaboration between two organisations by providing:
1. Insulation - For confidential information in both
directions – entering into NDAs, receiving
confidential information without communicating
anything inappropriate or too early
2. Coaching – Helping both Challenge Holders and
Innovation Partners to compellingly represent their
needs and offers to each other in a common language
3. Simplicity – Reducing the administrative and
logistical challenges of the many separate dialogues
with other Innovation Partners
4. Process facilitation – Leading the dialogues through a
defined series of steps over a defined time period
towards their intended conclusion
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Innovation Airlock
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47 Dots
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“We shape our tools and
thereafter our tools
shape us.”
Marshal McLuhan

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47 Dots
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Future Predictions
1. Open innovation is rapidly moving from
marginal to mainstream business practice.
2. The sweet spot for open innovation is where
brand and marketing meets R&D.
3. The crowd economy will double in size every 18
months for the foreseeable future.
4. Focus on FMCG, financial services, media,
government, academia, manufacturing,
automotive, energy, transport.
5. Success requires courage, empathy, participation
platform and tools, relinquishing of some
control, and trusted partners and networks.
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Give Get
“From what we get, we
can make a living; what
we give, however,
makes a life.”
Arthur Ashe

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Thank You
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Roland Harwood
Co-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UK
Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @rolandharwood @100Open