Slides used at Meeting of Minds workshop on 16th October 2012 in Hook, Hampshire for IFA event.

1. 16 October 2012 © 100%Open 2012 1
Unexpected Partnerships
Roland Harwood, 100%Open

2. 16 October 2012 © 100%Open 2012 2
Unexpected Partnerships
Innovation is a
Contact Sport

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The Net Works
“Networking is only one
letter away from
not working.”
Chris Powell

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Connect the Dots
“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs

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Constellations

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Lateral Leaps
Q1. What can we learn or
borrow from each other that
we can both benefit from?

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F1 Intensive Care Unit
Doctors learned from the Forumla 1 pit stop as analogous to transferring patients
from operating room to intensive care, reducing errors made and saving lives.

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Reebok Pumps
Reebok Pumps innovation came from standard blood pressure monitors. Their first
year’s sales we over $1bn and propelled Reebok ahead of Nike for the first time.

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Bi-Products
Q2. What spare material or
resources do we have that
can be used productively
by each other?

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Hovis & Courtaulds = Quorn
Courtaulds (now Akzo) taught Hovis how to weave strands of mushroom fungus, a
byproduct of bread making, into Quorn; now one of the UK’s biggest food brands.

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Cola-Life
ColaLife works in developing countries to bring Coca-Cola and its bottlers together to
open up distribution channels to carry ‘social products’ such as oral rehydration salts.

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White Space
Q3. How can we create
something new by
collaborating with non-
competing partners?

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Swatch & Mercedes = Smart
Swatch worked closely with Mercedes to develop the hugely popular Smart car using
the same type of manufacturing strategies and personalization.

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Starbucks and Square
Square & Starbucks have announced a unexpected partnership that will see them
using the mobile payment service in 7,000 stores while also investing $25m in it.

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Unexpected Partnerships
1. Lateral Leaps – What can we learn or
borrow from each other that we can both
benefit from? e.g. Great Ormond Street
2. Bi-Products – What spare material or
resources do we have that can be used
productively by each other? e.g. Coca-Cola
3. White Space – How can we create something
new by collaborating with non-competing
partners? e.g. Smart

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3 minute JV
“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young

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3 minute JV
1. Compare holiday destinations
2. Explain what you do.
3. Find out what your partner does.
4. Agree what you could do together.
5. Give your joint venture a name.

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3 minute JV

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Start at the End
“Innovation is a
U-Shaped Process.”
Paul Vanags

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Give | Get
Generosity is like compound
interest. The sooner you
bank it the greater
the dividends.

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Cultivate the Edge
“The future reveals itself
through the peripheral.”
J.G. Ballard

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Open Business Models & Buzzwords
Franchise Co-branding
Peer to peer Spinout
Cross licensing Partnership
Copyright Alliance
Proprietary supplier Minority stake
Design platform Majority stake
Collaborative
Crowd-funding
Acquisition
Crowd-sourcing
Merger
Communities of interest
Co-Creative
Membership org. R&D Joint venture
Cooperative Kaizen
Freemium
Creative commons
Paywall Closed
Joint R&D Open source
Market
Profit share research

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P&G
We invited the UK’s design community to respond to two open briefs on fabric care
and wellness, to find global new markets worth $100 million.

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E.ON
A customer-led innovation programme which was designed and piloted, and then
rolled out cross company with 45,000 customers, to create 8 x £10m propositions.

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LEGO
LEGO Cuusoo is a social platform where people can submit designs, build a market
before investing in production, and receive a 1% royalty when it is produced.

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Co-Creation Drawing
Rule 1: Draw only one line at a time
Rule 2: No talking while drawing
1. Cooperation - One of you to take the
lead
2. Cooperation – Repeat but reverse roles
3. Collaboration – Both decide together
4. Co-Creation – Neither decides, just
draw

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Thank You
Roland Harwood
Co-Founder & Partner
100%Open | Somerset House | South Building | London | WC2R 1LA
Phone: +44 (0)20 78133 1006 | +44 (0)7811 761 435
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @100Open