This document discusses how publishers can use online tools and social media to better understand their audiences and sell more books. It provides examples of how music publishers have adapted to digital platforms like YouTube, MySpace and Facebook to promote musicians. It also examines how reader data from these sources can help publishers determine where their readers are located, what they are interested in, and how to best communicate with them. The document advocates that publishers experiment with these new technologies to gain insights into reader behavior.
Presentation on how to chat with PDF using ChatGPT code interpreter
How Publishers Can Make Money Using Social Media & Mobile Phones
1. How Publishers Can
Use the Web, Social
Networks and Mobile
Tools to Understand
Their Audience, and
Sell More Books
rolfe@swinton.org
apollomedia.net
108. mCommerce
Select and pay using
premium SMS, PayPal, or
Credit Card
Deliver digital, physical
products, or barcode tickets
Lock purchase to a specific
user (handset) if required
109. mCommerce
Select and pay using
premium SMS, PayPal, or
Credit Card
Deliver digital, physical
products, or barcode tickets
Lock purchase to a specific
user (handset) if required
110. mCommerce
Select and pay using
premium SMS, PayPal, or
Credit Card
Deliver digital, physical
products, or barcode tickets
Lock purchase to a specific
user (handset) if required
111. mCommerce
Select and pay using
premium SMS, PayPal, or
Credit Card
Deliver digital, physical
products, or barcode tickets
Lock purchase to a specific
user (handset) if required
112. Content & Community
Content overview
User comments
User rating
Share content with others virally
(via text message from the user’s
own phone)
Find content similar (based on
database or on other users with
similar preferences)
Upload photos, video, audio
All user data can be monitored to
ensure it is appropriate – repeat
offenders can be prevented from
entering new content