OMG (Oh My God!) is an Instagram based data-visualization project based on over 12,000 pictures uploaded to Instagram depicting visitors to the holy sites in Jerusalem. In this project we mapped the norms, conventions, values, communications and behaviors of Instagram users visiting Al Aqsa mosque, the Holy Sepulchre church, and the Western Wall. A talk given at the Documania conference (M.Des. program at Bezalel Arts and Design Academy). Nov 2016

1. O.M.G
Pray, Pose, Upload
Dr. Romi Mikulinsky, Roni Levit

2. Atlas Israel - Roni Levit.com

3. Course material for the “Data as Religion | Religion as Data“ seminar (Bezalel Academy of Arts and Design)
#Easy fasting #The Fast of Gedaliah

4. The Church of the
Holy Sepulchre
Al Aqsa
Mosque
The Western
Wall

5. 12,000
photos
18,800
tags
5,800
users

7. Fighting Over “Hashtag“ Dominance

8. Photographic Trends

9. Dynamic photo uploading

10. Religious Rituals?

11. Emotional Attitude

12. Jokes and funny posing‬‫‏‬

13. 109 of the photos feature paintings,
models and other gestures to/wards the
golden dome
paintings
(including 9 painted
by children
graffiti
sculptures
and models
souvenirs
Car Air
Freshener
tattoos

14. 10
incense and
candles 18
souvenirs
and icons
9
headscarf
3
5
bags
1 1
283 photos are dedicated to the Stone of the
Anointing located at the entrance to the chapel.
According to legend, by placing objects on the
stone they acquire a certain degree of holiness.
Among the sacred objects:
water bottles
babyteddy bear

15. flags
notesbooksgunstallises
361 of the photos feature people praying
what are they holding?
selfie
sticks
duchshund
wearing a kippah

16. May God be with you
Dr. Romi Mikulinsky, Roni Levit
coming soon - jerusalem.cloud