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WorshipArtsConnect.or
g

             A resource website
   for the Worship/Creative Arts
                         Pastor
BUT, there’s usually little money,
                                   opportunity or support.




Reality:
This is the all-too-common story of many pastors:
expected to be highly knowledgeable about their
ever-changing environment, expected to be
creative and expected to do it all with little to know
money.
A website for the Worship/Creative Arts Pastor
                           MISSION
To connect pastors/leaders with quality resources and each other

                           VISION
   To be a company driven to see leaders grow and renewed

                          VALUES
                      Service & Humility

                        STRATEGY
    Connect pastors/leaders with resources and each other
                  through digital mediums

                                             Founder: Josh McFadden
   There are many websites for Worship Arts Pastors…
      BUT… few that connect leaders on the local level

   The recession of the late 2000’s have left church budgets
    reeling…
       The resources/connections provided at
    WorshipArtsConnect.org
       are available at little to no cost

   Since the Dot Com boom, more and more internet businesses
    have been launched… With low up front cost and low overhead

   The lead of the organization is a Worship/Arts pastor with over 10
    years experience serving in the local church on a shoe-string
    budget.
   Our target market, is made up of protestant worship/creative arts
    pastors, between the ages of 20-40.

   We are not trying reach “old school” worship pastors satisfied with
    leading the same way church was led 30 years ago.

   We are focused on developing the next generation of leaders

   We are providing growth/leadership principles and connections to
    the creative pastor for little to no cost.
Their
Competito          Target      Their                              Their
                                            Price    Advertisin
   r               Market     Solution                          Weakness
                                                         g

                   Worship      Video                              Cost/no
 Fqworship.                                 19.99/
                   pastors/   resources/             magazines       local
   com                                      month
                   leaders    Conference                          connection

                   Worship                                         Focused
Worshiptogether.              Show new               Magazines/
     com           pastors/                 Free                    only on
                                music                  blogs
                   leaders                                           music

                   Worship
                                Provide                           Poor design/
 Praise.net        pastors/                  free       N/A
                              information                           layout
                   leaders
HELPFUL                     HARMFUL


                - Service Minded               - Brand new/
             - Enrichment focused           Late to the game
INTERNAL          - Community            - Not celebrity endorsed
                   (Strengths)                (Weaknesses)


            -Expand to larger markets
           - Increase impact/growth in     - Become irrelevant
EXTERNAL             leaders                    (Threats)
                  (Opportunities)
STARTUP EXPENSES:

   Domains, hosting, email, other = $318.72

   Non-Profit filing/Tax exemption status = approx $750


BUSINESS MODEL:

   This company will not make money based on its customers

   This company will make a profit through advertising.

   Advertising space will be sold $25-100/month based on size
   SALES FORECAST:
        1st quarter:    $ (0 advertisers)

        2nd quarter:    $400 (2 advertisers)

        3rd quarter:    $600 (3 advertisers)

        4th quarter:    $800 (3 advertisers)

   PRO FORMA INCOME STATEMENT:
PRO FORMA INCOME STATEMENT:

                    Year 1    Year 2   Year 3
Advertising sales   $1,800    $4,800   $16,000
Donations           $3,000    $4,000   $6000


TOTAL EXPENSES      $1,086    $2,000   $2,000
NET INCOME          $3,714    $6,800   $20,000
McFadden - Business Plan

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McFadden - Business Plan

  • 1. WorshipArtsConnect.or g A resource website for the Worship/Creative Arts Pastor
  • 2. BUT, there’s usually little money, opportunity or support. Reality: This is the all-too-common story of many pastors: expected to be highly knowledgeable about their ever-changing environment, expected to be creative and expected to do it all with little to know money.
  • 3. A website for the Worship/Creative Arts Pastor MISSION To connect pastors/leaders with quality resources and each other VISION To be a company driven to see leaders grow and renewed VALUES Service & Humility STRATEGY Connect pastors/leaders with resources and each other through digital mediums Founder: Josh McFadden
  • 4. There are many websites for Worship Arts Pastors… BUT… few that connect leaders on the local level  The recession of the late 2000’s have left church budgets reeling… The resources/connections provided at WorshipArtsConnect.org are available at little to no cost  Since the Dot Com boom, more and more internet businesses have been launched… With low up front cost and low overhead  The lead of the organization is a Worship/Arts pastor with over 10 years experience serving in the local church on a shoe-string budget.
  • 5. Our target market, is made up of protestant worship/creative arts pastors, between the ages of 20-40.  We are not trying reach “old school” worship pastors satisfied with leading the same way church was led 30 years ago.  We are focused on developing the next generation of leaders  We are providing growth/leadership principles and connections to the creative pastor for little to no cost.
  • 6. Their Competito Target Their Their Price Advertisin r Market Solution Weakness g Worship Video Cost/no Fqworship. 19.99/ pastors/ resources/ magazines local com month leaders Conference connection Worship Focused Worshiptogether. Show new Magazines/ com pastors/ Free only on music blogs leaders music Worship Provide Poor design/ Praise.net pastors/ free N/A information layout leaders
  • 7. HELPFUL HARMFUL - Service Minded - Brand new/ - Enrichment focused Late to the game INTERNAL - Community - Not celebrity endorsed (Strengths) (Weaknesses) -Expand to larger markets - Increase impact/growth in - Become irrelevant EXTERNAL leaders (Threats) (Opportunities)
  • 8. STARTUP EXPENSES:  Domains, hosting, email, other = $318.72  Non-Profit filing/Tax exemption status = approx $750 BUSINESS MODEL:  This company will not make money based on its customers  This company will make a profit through advertising.  Advertising space will be sold $25-100/month based on size
  • 9. SALES FORECAST: 1st quarter: $ (0 advertisers) 2nd quarter: $400 (2 advertisers) 3rd quarter: $600 (3 advertisers) 4th quarter: $800 (3 advertisers)  PRO FORMA INCOME STATEMENT:
  • 10. PRO FORMA INCOME STATEMENT: Year 1 Year 2 Year 3 Advertising sales $1,800 $4,800 $16,000 Donations $3,000 $4,000 $6000 TOTAL EXPENSES $1,086 $2,000 $2,000 NET INCOME $3,714 $6,800 $20,000