Presentation as given at the IBM Marketing Enablement Session for Software Business Partners in the Netherlands (03.10.2012) in Almere as introduction of the day

1. IBM Software
Marketing Enablement Day
Ronald Velten
Director Marketing, Communications & Citizenship
1

2. #3
+8% / 75.532Bn
2

3. Role of the Brand
Brand Strenght Financial Performance
3

4. OUR BRAND STRATEGY:
Be a great company,
therefore a great brand.
4

5. 5

7. 7

8. 8

9. Examples are plenty
9

10. 10

11. 11

12. 12

15. Response generation
Lead nurturing Campaigns
Channel & Sales Enablement
Making Selling Easier
And Buying More Attractive
Market Segmentation
Value Proposition etc. All we do
Better then it was before
15

16. Corporate Making Capturing Marketing
Character Markets Markets Eminence
The intentional management Planning and strategy The art and science Active development
of brand and culture for future growth of demand management of a best of breed function
Planning the strategy for Implement an end2end
Focus on building the demand system and Establish a best of breed
future growth by focusing
IBM Brand and internal result-driven marketing, communications
on growth plays/SEI & citizenship team that is
cultural transformation and build our 2015 attitude to ensure we
create quality pipeline to recognized internally and
roadmap externally
meet our revenue targets
16 16

18. 18

19. 19

20. 20

22. 22

23. @ronaldvelten
Linkedin.com/in/rvelten
ronald_velten@nl.ibm.com
23

24. 24