This is a presentation that Howard Fox and I did during a product managers event in Chicago. Excellent discussion.

1. Predictable Team Dynamics
For Product Development Success
02/02/2013
Ron McIntyre Enterprises/Howard Fox Coaching
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2. Welcome to Product Camp Chicago
Facilitators today:
Howard Fox – A passion for introducing a coach culture into organizations,
and working with teams & individuals to become more effective leaders and
relationship builders. Howard is a seasoned business consultant and
leadership coach. He also teaches Executive Coaching and Leadership at
the Adler School of Professional Psychology. He holds a MA in Organization
Management & Development from Fielding Graduate U.
Ron McIntyre – A passion for global leadership development and business
coaching. Certified coach and trainer with the John Maxwell Team. Primary
focus on employee growth and engagement for profit and productivity
increases. More than 40 years of management & consulting experience in
retail and IT.
02/02/2013
Ron McIntyre Enterprises/Howard Fox Coaching
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3. New Product Development (NPD)
Perspectives
• Two Types of Newness in NPD:
– New to company but not new in the market
– New to the market or innovative first of a kind
• Classes of New Products:
Guangzhou Tai
Feng Yuan
Enterprises
(2005)
02/02/2013
Ron McIntyre Enterprises/Howard Fox Coaching
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4. NPD Success and Risks
• Average new product line (less than 5 years) can
contribute upwards to 33% of revenue(1)
• For every 7 newly developed concepts/ideas, only 1
becomes successful(1)(2)
• For every 4 development projects only 1 becomes
commercially successful(1)(2)
• Rewards can be great, however risks can be high if
not anticipated
1)
2)
3)
02/02/2013
Cooper, RG, “Winning at New products – Accelerating the Process from Idea to Launch", Third Edition, Basic Books, 2001
Booz-Allen & Hamilton, “New Product Management” study
Griffith, A, “Drivers of NPD Success: The 1997 PDMA Report”, Product Development & Management Association
Ron McIntyre Enterprises/Howard Fox Coaching
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5. Opportunities for Success or Failure
How Do you Increase chances
of success?
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Do the project right
– Do homework*
– Define product requirements*
– Customer Experience Design*
– Cross functional teams*
– Understand startup costs
– Define & Live Schedules*
– Eliminate Load, Fire, Aim
mentality*
Empower the Product Manager
(PM)*
What to Avoid in NPD!
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Inadequate Market Analysis*
Poor Understanding of Customer*
Poor Quality of Execution*
Knee Jerk Scheduling*
Poor Definition of Product or
Service*
Poor Use of Resources*
Limited or No Executive Support*
* - Requires Excellence In Team Dynamics For Success.
Ron McIntyre Enterprises/Howard Fox Coaching
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6. Team Dynamic Tools
• Standard team building by assignment/new hire
– Works well if the team has worked together for a long time but open
to communication friction and poor execution
– Requires a settling-in period to get everyone up to speed
• Standard Assessments for team members along with Group
Culture and Comparison Reports
– Effective to create awareness, but requires time for digesting of
data and implementation of process adjustments
– Coaching is done before or at start of team assembly
• A Predictive Assessment for teams
– Provides a proactive approach to effort required to communicate
and reduce the cost of potential friction amongst team members.
– Coaching is done before or at start of team assembly
02/02/2013
Ron McIntyre Enterprises/Howard Fox Coaching
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7. What are Behavior Characteristics?
Dominance
Active
Fast Paced
Assertive
Dynamic
Bold
Influence
Accepting
People Focused
Empathizing
Receptive
Agreeable
Questioning
Logic Focused
Objective
Skeptical
Challenging
Steadiness
Conscientiousness
Thoughtful
Moderate Paced
Calm
Methodical
Careful
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Ron McIntyre Enterprises/Howard Fox Coaching
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8. Cornerstone Principles
• All styles are equally valuable – everyone is a blend of all
four styles.
• Your work style is influenced by other factors beyond
Assessment, such as life experiences, education, and
maturity.
• Understanding yourself better is the first step to becoming
more effective with others.
• Learning about other people’s styles can help you
understand their priorities.
• You can improve the quality of your workplace by using
validated tools to build more effective relationships.
02/02/2013
Ron McIntyre Enterprises/Howard Fox Coaching
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9. What Makes Predictive Assessment Team (PAT) Unique
• PAT is:
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An Assessment tool
A methodology & Process
A software tool
• The PAT methodology is:
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Predictable: 80 – 95% based on
client experience.
Repeatable; Reapply the PAT
process in consistent fashion.
Scalable: small team to any size
organization.
PAT is quantifiable & can be linked to:
• KPI’s, Performance Metrics &
Scorecards
02/02/2013
Ron McIntyre Enterprises/Howard Fox Coaching
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10. PAT Team Creation & Composition
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By using PAT as one of the inputs into
creating teams, communication,
engagement and performance can be
systematically improved
Combining skills, experience and the data
from PAT, PAT makes it possible to
optimize team composition
While this isn't applicable everywhere,
creating teams in this manner is both
simple and extremely valuable
The most effective teams are ones in
which people's skill sets are easily
interchangeable, for example;
Teams with generalist skills
Shift based work
Customer service teams
Certain project and retail environments
An ROI is available from this work
within 1 - 3 months
02/02/2013
Ron McIntyre Enterprises/Howard Fox Coaching
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11. Questions for Discussion
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How could product Management within
a company be enhanced if there were
ways to dynamically build and shift
teams from one development project to
another?
How can a person enhance his/her
career through proactively developing
highly mobile, focused and excellent
communicating teams to create product
ideas, concepts and prototypes?
How do you predict the success of your
teams?
How do relationships and values predict
team success?
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What challenging issues are you facing
today with your workforce while managing
the product development lifecycle?
What do you do you motivate and engage
a multi-generational workforce during your
product development lifecycle?
What do you do to develop and prepare
the workforce for the challenges of today
and tomorrow?
What is the most pressing need for the
organization or for you as a leader?
What plans or action do you have in place
to address your most pressing needs and
concerns?
Ron McIntyre Enterprises/Howard Fox Coaching
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