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HOW THE SOCIAL INTRANET
FREES THE WORKPLACE
WHICH ITEM WAS NOT IN THE MOVIE?
CROCODILE, ALIEN OR THE
COFFEEMACHINE?
12-11-2015
HOW THE SOCIAL INTRANET
FREES THE WORKPLACE



Ric van Westhreenen

YOUWE
12-11-2015
2025: 10 WORKERS ON 6.7
SEATS
2010: 16% ARE WORKING
FROM HOME
LABOR FORCE WILL
DECLINE FROM 2021
GERMAN LABOR FORCE: 

7 MILLION DECLINE (2035)

DUTCH LABOR FORCE: 

1 MILLION DECLINE (2060)
2025: GREATER CHOICE OF
JOBS, WORK-LIFE BALANCE
BECOMES STATUS SYMBOL
2025: COMPANIES HAVE TO
COMPETE TO GET THE RIGHT
EMPLOYEES
2015: SILICON VALLEY
DEVELOPERS HAVE MANAGERS
LIKE POP STARS
2015: FLEXIBLE WORKFORCE
IS GROWING FAST
TO KEEP PROFITS UP, AS
COMPANY YOU NEED TO:
EMBRACE SKILLED WORKERS
ACCOMODATE THE INCREASING
FLEXIBLE WORKFORCE
ORGANISE THE
ACCUMULATION 

OF INFORMATION
GET RID OF THE INTERNAL
URGE TO ARCHIVE
EVERYTHING
SO YOUWE DEVELOPED THE
SOCIAL INTRANET
THE SOCIAL INTRANET:
- EVERYWHERE
- NO BOUNDARIES
- SOCIAL
12-11-2015
INTERNAL RECRUITMENT
TALENT POOLS
INTERNAL CONTENT
WORKING GROUPS
EXTERNAL RESOURCES
TAGGED CONTENT
TAGGED PEOPLE
PRACTICAL MATTERS
VIRTUAL COFFEE BREAKS
SOCIAL GAMES
SHARED CONTENT
EXTERNAL PEOPLE
LIKING
PERSONALISED
Voorbeelden
SOCIAL INTRANET WILL BE
THE VIRTUAL OFFICE
WHERE I DEFINE WHERE I
WORK, AND WHEN
WHERE I DEFINE MY VIRTUAL
WORK DESK
OTHER CONTENT CONCEPTS
EVERY PAGE IS A HOMEPAGE
THE INTRANET IS NOT A
CONTENT GRAVEYARD
SO NO PAGES OR DROP DOWN
MENU’S
INSTEAD FUNCTIONALITY AND
A TIMELINE WITH RELEVANT
CONTENT FOR ME
HOW? TAGGING, FOLLOWING,
CONNECTING, GROUPS,
COMMENTS
2.30 MIN DEMO: LET’S GO
2.30 MIN DEMO: LET’S GO
WHAT DID WE LEARN?
THE SOCIAL INTRANET WAS
DEVELOPED IN CLOSE
COLLABORATION WITH
CLIENTS
INLINE EDITING INTERFACE
WAS TOO COMPLEX FOR
OFFICE USERS
WE HAD THIS:
BUT WE CHANGED IT TO:
USERS TEND TO COLLECT
BUT WE DON’T WANT AN
ARCHIVE
WE WANTED SOCIAL AND
OPEN BUT PEOPLE FOUND
THAT TERRIFYING
WE THOUGHT THAT PERSONS
NAMES WHERE SIMPLE BUT
THERE ARE SO MANY OPTIONS
AND THEN, SOMEONE DIES
WHAT DO WE DO WITH HIS/
HER CONTENT AND
CONNECTED PROFILE?
AND MANY MORE OF THESE
SMALLER ISSUES YOU NEVER
THOUGHT OF
SO WE LEARNED TO ASK
QUESTIONS
QUESTIONS…. :)


THANKS!
about.me/vanwesthreenen
Your	opinion	 is	important	to	us!	Please	tell	us	what	you	thought	 of	the	
lecture.	We	look	forward	to	your	feedback	via	smartphone	or	tablet	under
http://IEN03.honestly.de
or	scan	the	QR	code
The	feedback	tool	will	be	available	even	after	the	conference!

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