The Decoupled or Headless CMS trend shows that traditional WCMS are heading into a dead zone. If the focus of WCMS won't change to intuitive omni channel publishing and the support of API and/or open-standards, there won't be any future anymore.

1. T R A D I T I O N A L W C M S I S
AT A D E A D E N D
R I C VA N W E S T H R E E N E N
0 9 - 0 6 - 2 0 1 6 | I N F O R M A T I O N E N E R G Y 2 0 1 6

2. • Productmanager
& business
consultant Youwe
• Vice-President
TYPO3
Association

3. our evolution took thousands of years

4. it took 60 years to get computers as small as a
wristwatch

5. WCMS has been around for 15 years

6. there has not been any evolution, only improvements

7. the concept of the WCMS as the do-it-all system is
wrong

8. all WCMS look like this

9. FACTS
most content is made on Facebook
most videos are uploaded on Youtube
most images are placed on Instagram

10. the biggest content platforms use these:

11. but all WCMS look like this

12. EXAMPLE
municipality of Tholen sells services and products to
their inhabitants

14. CHANGED
re-using content from different sources through an API
structuring and sorting that content
creating some content

15. ON AVERAGE
your public spend more time on other websites
create-once-distribute-everywhere
embed or embrace open standards through API

16. WHY?
by using
1. a WCMS as publishing system, and
2. other systems for creating and/or managing
content, we
3. reduce errors and labor costs

17. questions?

18. ABOUT ME:
https://about.me/vanwesthreenen