LOHAS and Room 214 partnered to put on an intensive social media workshop. Read through this presentation on Twitter from the event to learn more about: Good practices for SEO, who to follow, how to monitor your feed, responding and engaging, contests, promotion, and advertising.

1. INFO@ROOM214.COM | @ROOM_214 | ROOM214.COM

2. GOOD PRACTICES FOR SEO
Choose A Good Handle: Should be your
exactly brand name, or very closely
related to your brands name. Easy to find,
and easy to guess.
Select Account Name Wisely: Your
account name appears next to your
profile, and doesn’t have to match your
handle. Use the variation of your brand
name with the most web searches.
Make Your Bio Count: You get 160
characters to describe yourself. Use
relevant keywords and let fans know what
to expect from your account.
Link To Your Site From Twitter & Vice
Versa: Doing both will help your Twitter
account appear in more searches for your
brand.
The First 42: The “lead-in” of each tweet
appears to be important for SEO as it will
determine what appears in the tweet’s
title tag when it shows up as a search
result on Google.

3. FOLLOWING
Find the right users:
• Who are your customers? What are their
interests?
• If they are tech-geeks, follow the most
influential tech geeks.
• Research your audience, then follow a
targeted group of individuals
Stay away from these users:
• Not active in the last month
• Spam accounts only posting about
themselves, or auto-posting content
• Uneven follow-to-follower ratio
• Users are individually tagged by categories
• Search/browse Twitter lists and follow
users
• Offers other similar categories and lists
• Users self tag themselves with interests
• Automatically ranked by influence/
followers
• Good for location based searches

4. MONITORING
At-large Conversation Search:
• Set up Twitter keyword searches for your
brand, industry and your competitors
• Respond to complaints, questions, and
positive posts about your brand
• Respond to opportunities
Hashtags:
• Hashtags are used to group tweets that
discuss the same topic
• When including a hashtag in a post, your
tweet will appear in a timeline of all
tweets with that hashtag
• Trendistic tracks and archives popular
Twitter hashtags
Trending Topics:
• The most used keywords on Twitter at
any given time
• Join these conversations to gain
visibility, but be careful to stay relevant
to to discussion at hand
Free Monitoring Tools

5. RESPONSE
Direct Response:
• Time sensitive - requires a quick
response time from your team
• Reply to @mentions and DMs directly
Public Response:
• Publicly thank those who re-tweet your
updates
• Re-tweet creative or interesting
comments from your brand’s advocates
Active Response:
• Respond to questions and comments
about your brand and your competitors.
• Many users will post complaints without
directly mentioning your Twitter account
At-Large Conversations Active Response

6. CONTESTS
Retweet contest:
• Instruct fans to re-post a message in order to gain
entry into your contest
• Track the number of entries with a hashtag or an
URL
• Select a few random winners
Hashtag contest:
• Instruct fans to post a Tweet and include a specific
hashtag to gain entry
• Use Twitter search to track all tweets using that
hashtag
• Select random winners
Simple Trivia Contest:
• Instruct fans to re-post a message in order to gain
entry into your contest
• Track the number of entries with a hashtag or URL
• Select a few random winners
BrandX: Repost this to win tickets to tonight’s
game: "RT: I love @brandX check out their products
here http://bit.ly/game"
BrandX: Tell us about your favorite movie and use
this hashtag #moviecontest if you want a chance to
win free movies for a year.
BrandX: Friday Trivia! In what year was Brand X
founded? 10th, 20th, and 30th correct answers win
a free trip to Canada.
ReTweet Contest
Hashtag Contest
Trivia Contest

7. PROMOTE
Promote Your Account Everywhere
Digital
•Web
•Email signatures
•Blogs
•Email newsletters
•Facebook/Linkedin
In-Person
•Packaging
•Events
•Point-of-purchase
•Advertising
Facebook Landing PageRoom 214 Email Signatures Room 214 Blog Team Twitter Feed
Pepsi Raw Packaging In-store Window Cling QR Based Event Flyers

8. ADVERTISE
Promoted Tweets:
• Amplify your tweets to appear on relevant
searches
• Cost-Per-Engagement - only pay when a user
replies, retweets, clicks or favorites your tweet
Promoted Trends:
• Feature a trend related to your business at the
top of the Top Trends
• Massive Exposure / High Cost (reports of $80k -
$100k for 24 hrs)
Promoted Accounts:
• Part of Twitter’s account recommendation
• Twitter looks at your account and followers to
ID similar accounts and followers
• More personal and accurate
• Cost per Engagement

9. QUESTIONS?
INFO@ROOM214.COM | @ROOM_214 | ROOM214.COM