1. Magazine Key Terms

2. Masthead
• The Masthead is the name and logo of the magazine.
Sometimes depending on the cover and magazine, the
masthead will be a different colour. But with some ,magazines,
such as ‘Q’ the masthead always stays the same.

3. Fonts
• Serif Fonts have
little bars on the
ends of their
letters and are
used for small
text, like the body
copy
• Sans Serif
Fonts don’t
have little bars
and are used
for larger texts
like Mastheads

4. Body Copy
• The Body Copy is the main body of text in written
articles. It is usually printed in a small, serif font and
divided into columns

5. Drop Capital
• The first letter of the first word in an article is a drop
capital, meaning it is far larger than all the other letters
in the article

6. Cross Head
• A cross head is a sentence in fairly large font
used as a sub-heading to split up the text in a
body copy

7. • White Space is a blank part of the page with no images
or text
• Gutters are ventricle white space gaps between columns
of text
• Leading is the horizontal white space between lines of
text
• Kerning is the space between letters in words and
sentences
Gutters
Leading

8. Strap Lines
• Straplines are smaller headlines printed above the main
headline

9. • House Style is a magazines distinctive style that helps it
stand out against its competitors
• Banners are text that stands out against it background
due to the text and the background contrasting colours
• Mode Of Address is how the magazines directly speaks
to it audience, usually with a rhetorical question
• Anchorage is text that gives context or significance to an
image and visa versa
• By-Lines are the name of the articles writer
• Picture Credits are the source of the photo’s or who took
them