Roots Natural Health aims to provide a one-stop shop for fitness, massage, nutrition and wellness services through corporate wellness programs and franchising opportunities. The business concept is based on a holistic model focusing on the mind, body and spirit. The document outlines Roots Natural Health's team, market opportunities, competition, goals for membership growth and revenue, financial plan, resource requirements, risks and rewards.
3. The Team
Chelah Vega; Founder, director, head
trainer. Bikini athlete, member of National
Physique Comitee, bachelors in Health and
Exercise Science, Wholistic Nutrition,
Acupressure.
Has been in the health and fitness industry
for over 10 years.
4. Market Summary
Market: Fitness Boom, massage boom, and
health and wellness programs boom.
Example: Snap Fitness, LA Fitness,
Anytime Fitness, Massage Envy, Curves,
etc.
Need some stats to put in some statistics…
5. Opportunities
Problems and opportunities:
– Consumers want to be respected and acknowledged.
Given valid information, and receive products and
services they can afford. Consumers want value,
excellent service, and an alternative experience.
Consumers want social interaction and a place to go
where they feel comfortable and welcome.
– RNH- One Stop Shop: Fitness Training, Group Classes,
Massage, Body Work, Nutritional Consulting, work
opportunities.
6. Business Concept
RNH based on wholistic model that
includes mind, body spirit. Looking out for
each clients health, phsyiology, nutrition,
spritual or emotional connection, and
conscious awareness.
7. Competition
Box Gyms, Independent personal trainers,
core power, yoga studios, massage studios,
back page.
RNH Competitive Advantage: Do it all in
one spot. Easy to access, affordable, and
personal. Coorporate strategy but
independent model.
8. Goals & Objectives
Five-year goals
– Increase membership rostor to 5,000.
– Market Share of franshise and 5%.
– Revenue/ Profitability goals: Each club yields
$30,000.00/ month and $360,000 per year gross
revenue. Exponential growth factor with
franchise.
9. Financial Plan
High-level financial plan that defines
financial model, pricing assumptions, and
reviews yearly expected sales and profits
for the next three years.
Use several slides to cover this material
appropriately.
Need help with this one!
10. Resource Requirements
Multifunctional facilities, 4,000 sq feet.
Gym with equipment, massage studio x 3, main
administrative office. Child care.
6 yoga instructors, 4 massage therapists, 1 general
manager, 3 assistant managers, marketing director,
sales team x 3-4, plus 4 personal traininers.
Resource requirements
– Financial, distribution, promotion, etc.
?External requirements
– Products/services/technology required to be purchased
11. Risks & Rewards
Risks
– Capital for marketing, overhead costs of lease.
Addressing risk
– Insure marketing mathes the financial needs.
Rewards
– Net Revenue per month? $15,000 per facility.
12. Key Issues
Near term
– Build out, Personell, Insurance, Marketing costs. Client
management systems.
Long term
Expansion costs, training systems, management, franchise
legal fees, tax auditing.
– Lack of revenue generating activity and too much
overhead = loss of net revenue.
$30,000.00 for initial build out, lease and
marketing costs for 6 months.
