Hays Connecting Business Leaders - Getting The Most From LinkedIn

Hays Poland Leadership Meeting
11th September 2013 - Warsaw
LinkedIn ©2013 All Rights Reserved

RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 2
Product Story –
CheckIn
LinkedIn the
engineering
powerhouse
Get the best
out of LinkedIn

RORY CAWLEY – TECHNICAL PRODUCT CONSULTING
You are the Professionals
LinkedIn ©2013 All Rights Reserved 3

LinkedIn – the world’s top social
networking site for Professionals

LinkedIn makes Professional Networking easy

People who need your services
1% of 100 =
1 potential client
It’s a numbers game

People who need your services
1% of
= 2 Million+
potential clients

20 Languages supported on LinkedIn

111,000 Polish Speakers in New York City alone!

Have the right information available READY for when
someone finds you
Who you are – what you do – constantly updated

LinkedIn Profile is you plus endorsements from clients
Skills and Experience
 Previous jobs
 Successes
 Education
Clients and Colleagues
 Endorsements
 Recommendations

Getting the right people to find you

“Consultant” in Australia

Global digital marketplace

Support New York, Greenland, UAE before lunch

Fill out your LinkedIn profile fully (education)
 Education
 Schools
 Courses studied
 Accomplishments
 Papers published

Fill out your LinkedIn profile fully (employment)
 All jobs
 Work duties
 Accomplishments
 Professional
certifications
 Promotions
 Awards
 Charity work

Opportunities will find you if your profile is updated

Engage with people on LinkedIn and LEARN

Members Worldwide
+2 new
Members Per Second
100M+
Monthly Unique Visitors
235M+
LinkedIn Growing in Members GLOBALLY
North America:
80M+
Latin America and
Caribbean:
20M+
Europe, Middle East
and Africa:
50M+
Asia Pacific:
37M+

LinkedIn keeps on growing (product updates)
 Profile UI
 Rich media in
Profile and Jobs
 Simplified
Navigation
 Groups UI
 Jobs UI
 Inbox UI
 iPhone, Android apps
 Network UI
 LinkedIn Influencers
 LinkedIn Alumni

LinkedIn keeps on growing (acquisitions)

Connecting talent with
opportunity on a massive scale
LinkedIn’s focus

LinkedIn the engineering powerhouse

238 Million+ Members
>+2 Members per second
200 Countries and regions

8th Most Visited Site Worldwide
100 Million page views daily
17 Minutes – average time spent
per user

Products supported:
• Profiles
• Jobs
• Search
• Groups
• Company pages
• And many more!

Massive Engineering effort
• Large number of internal and
external applications supported
• Huge volume of users globally
• Constant product improvement
roll-outs

LinkedIn Technology Stack

LinkedIn uses open-source software!

LinkedIn contributes new open-source products

Voldemort
• Distributed DB
• Ultra-fast data
store
• Handles massive
datasets
• Hugely scalable
• Leveraged by
LinkedIn.com to
service user
requests

Kafka
• Apache Project
Kafka
• High-throughput
messaging
system
• Captures events
and delivers
them to
interested
systems
• Used by our
performance
reporting

LinkedIn Application Deployment (before)
(this is only representative for illustration)

LinkedIn Application Deployment (now)
(this is only representative for illustration)
Code check-in – automated testing – staging - production

LinkedIn Application Deployment (result)
New Profile UI
New Groups UI
New Navigation UI
LinkedIn Influencers
New mobile apps
New Jobs UI
New Company pages
New Search
Endorsements

Product Story – CheckIn

LinkedIn values innovation and
taking intelligent risks
LinkedIn Culture

LinkedIn inDay

LinkedIn inDay – Grande Finale

LinkedIn inDay –

LinkedIn CheckIn

LinkedIn CheckIn - Prototype

LinkedIn CheckIn – Prototype field testing

LinkedIn CheckIn – Final Product

LinkedIn CheckIn – Globally Launched

Product Story –
CheckIn
LinkedIn the
engineering
powerhouse
Get the best
out of LinkedIn

Thank you

Hays Connecting Business Leaders - Getting The Most From LinkedIn

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